Media Marketing Senior Executive / Assistant Manager

About the role

Media Marketing Senior Executive / Assistant Manager role based in Singapore, reporting to the Marketing Assistant Director. This position involves developing, planning, and executing comprehensive digital marketing strategies across the region (Malaysia, Singapore, Thailand, Vietnam, and the Philippines), including SEO/SEM, paid media (Google Ads, Meta Ads, programmatic), social media, email marketing, and content marketing. You will manage and adapt regional campaigns to suit local market nuances, consumer behaviour, and platform preferences across all five markets, while leading, supervising, and mentoring a team of digital marketing specialists.

Key responsibilities

• Develop, plan, and execute comprehensive digital marketing strategies across the region (Malaysia, Singapore, Thailand, Vietnam, and the Philippines), including SEO/SEM, paid media (Google Ads, Meta Ads, programmatic), social media, email marketing, and content marketing

• Manage and adapt regional campaigns to suit local market nuances, consumer behaviour, and platform preferences across all five markets

• Lead, supervise, and mentor digital marketing specialists — setting clear KPIs, conducting performance reviews, and ensuring high-quality execution of campaigns

• Oversee the end-to-end execution of multi-channel marketing campaigns, from briefing and production through to launch, monitoring, and optimisation

• Manage and allocate digital advertising budgets effectively across markets to maximise ROI and achieve business objectives

• Collaborate with cross-functional teams (product, sales, creative, CRM) and local country teams to drive integrated, regionally aligned marketing initiatives

• Liaise with external agencies and vendors; where applicable, apply agency-side experience to evaluate proposals, manage deliverables, and maintain quality standards

• Analyse campaign performance data across all markets and provide actionable insights; prepare regular reports for senior leadership using analytics and reporting tools

• Leverage generative AI and platform-native machine learning (e.g., Meta Advantage+, Google PMax, ChatGPT, or Claude) to accelerate data analysis, generate copy variations, and streamline daily operational workflows

• Stay current with digital marketing trends, platform updates, and emerging technologies, implementing best practices across all regional markets

• Thrive in a fast-paced, high-pressure environment, managing multiple priorities and deadlines across markets without compromising on output quality.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field

• Minimum 5 years of digital marketing experience, with at least 2 years in a managerial or team lead capacity

• Regional experience across SEA markets preferred

• Media Agency experience preferred

Skills

• Strong command of digital marketing channels: SEO, PPC, paid social, programmatic, email, and mobile marketing

• Hands-on experience with digital advertising platforms (Google Ads, Meta Business Suite, TikTok Ads Manager, DV360, etc.)

• Experience managing regional campaigns across multiple SEA markets (Malaysia, Singapore, Thailand, Vietnam, Philippines)

• Proficiency in analytics tools (Google Analytics 4, Looker Studio, or equivalent)

• Familiarity with Tableau for data visualisation and reporting is a plus

• Competent in MS Office, especially Excel for data analysis and reporting

• Familiarity with CRM and marketing automation tools (e.g. HubSpot, Salesforce, Marketo) is an advantage

• Proficiency in English (spoken and written); proficiency in additional SEA languages is a plus

Attributes

• Strong leadership presence with the ability to supervise, coach, and hold a team accountable

• Excellent project management skills — able to oversee execution across multiple campaigns simultaneously

• Resilient and composed under pressure; able to manage tight deadlines and changing priorities with professionalism

• Strong analytical and problem-solving mindset with a data-driven approach to decision-making

• Effective communicator and collaborator across cross-functional teams and senior stakeholders

• Self-motivated with a high degree of ownership and initiative

• Adaptable and comfortable operating in a dynamic, fast-moving environment

Competencies

• Digital Marketing Strategy & Execution

• Team Leadership & People Management

• Campaign Performance Management

• Data Analytics & Reporting

• Budget Management

• Agency & Vendor Management

• Cross-functional Collaboration

• Communication & Stakeholder Management

• Resilience & Stress Management

• Creative & Strategic Thinking

• Digital Literacy