A&P Executive / Senior Executive

• Assist to assess market opportunities and conduct research to understand customer needs

• Enhance customers experience through mall-wide promotions and events to drive shoppers traffic and increase tenant sales

• Source for potential licensees to drive the malls Advertising & Promotion revenue through the booking of atrium spaces, road show spaces and ad spaces

• Conceptualise, plan, develop and implement campaigns on annual marketing calendar effectively on a timely manner.

• Support in developing, tracking and managing marketing budget

• Plan, execute and manage advertising, promotion and digital marketing strategies

• Build and maintain good relationship with tenants and garner their participation in the malls advertising & promotion activities

• Liaise and collaborate with partners, sponsors, advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events

• Analyse, evaluate and report effectiveness of advertising & promotion activities, make recommendations to adjust marketing strategies

• Liaise with respective vendors to ensure timely publicity of stores listing, happenings & promotions on various platforms:

  • website

  • in mall directories

  • social media management inclusive of content management, contest, feedback & comments.

• Undertake other administrative deliverables such as financial processes,
  procurement, competitive quote sourcing and operational coordination, when
  required.

• Support in ad hoc designs for posters, decals, signages, and displays, when
  required.

• Such other duties and responsibilities as may be reasonably requested by
  immediate supervisor / the head of department from time to time.

Requirements

• Degree in Marketing / Mass Communications or relevant discipline

• Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage

• Proficiency in Design software (eg. Adobe Photoshop, Illustrator, Canva, etc)

• Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics

• Excellent communication skills with ability to communicate clearly and effectively, both verbally and in writing

• Able to work independently as well as part of a team in a constantly evolving environment

JOB ID: L3XV355W

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word format to Franzizca.mah@peopleprofilers.com

People Profilers Pte Ltd

• 20 Cecil Street, #08-09, Plus Building, Singapore 049705

• EA Licence Number: 02C4944

• EA Registration Number: R22109328