Account Manager, Toys and Hobbies - (TikTok Shop, Singapore)
TikTok
Description
Responsibilities
About the team The Electronic team is committed to driving the growth of our merchants by acquiring new sellers, supporting their success on the platform, and helping them thrive in the electronic ecosystem. Through our collective efforts, we aim to deliver the best possible customer experience by ensuring great service, strong partnerships, and a compelling electronic offering.
In this role, you will manage key seller relationships, drive category performance, and support sellers in scaling their business through content-led commerce. You will work closely with internal teams and external partners, applying deep industry knowledge, commercial thinking, and a growth mindset to deliver results. Responsibilities
- Manage and grow a portfolio of Toys & Hobbies sellers, supporting their performance and long-term success on TikTok Shop
- Execute category growth initiatives, including seller segmentation, assortment optimization, and campaign participation
- Partner with sellers to improve their TikTok Shop operations through content, livestreaming, promotions, and creator collaborations
- Analyze performance data and market trends to provide actionable insights and recommendations to sellers
- Support onboarding, incubation, and scaling of high-potential sellers within the category
- Collaborate cross-functionally with internal teams (e.g., content, marketing, creator, operations) to ensure effective execution
- Track key metrics and continuously optimize seller performance and buyer experience
Minimum Qualifications
- Bachelor’s degree or equivalent practical experience
- 3+ years of professional experience in the Toys & Hobbies industry, either working directly with brands, distributors, retailers, or platforms, or through sustained professional engagement in the sector
- Recognized “go-to” knowledge of the Toys & Hobbies ecosystem, with deep understanding of product categories, market structure, trends, consumer behavior, and community dynamics across Singapore and/or Southeast Asia
- Strong industry network and relationships across brands, distributors, retailers, creators, and community stakeholders, with the ability to leverage these connections to drive business outcomes
- Proven ability to translate industry knowledge into business impact, supporting sellers, brands, or market initiatives
- Strong communication and relationship management skills, with the ability to collaborate across multiple stakeholders
Preferred Qualifications
- Familiarity with eCommerce, marketplaces, or social commerce platforms
- Experience working with content-driven sales, livestream commerce, or creator partnerships
- Strong analytical skills to leverage data for decision-making and strategy