Account Strategist (Programmatic & Ad Operations)

Job Description:

• Manage display, video, mobile, programmatic RTB, social media, search, native and marketplace online advertising campaigns for AnyMind regional strategic clients.


• Daily management and optimization of each account’s campaigns to ensure success metrics are achieved. As well as, identify potential issues and communicate recommendations for improvement.


• Suggest campaign media plans and tactics; develop and see-through solutions based on client success metrics, KPIs, or desired campaign results.


• Perform excellent data analysis and optimize the delivery of running campaigns.


• Create weekly reports, ad hoc reports, and final reports with audience insights, performance insights, and brand insights that are meaningful for clients.


• Work closely with multiple Sales, Creatives, and Engineering teams across regions to resolve issues, pacing deficiencies, and client concerns.


• Leverage new knowledge and technology to improve productivity of the entire team, provide new solutions, and share know-how


• Manage partners (Google and/or Meta etc.)

Requirements:

• More than 2 years of experience as a account strategist, trader or ad operation, preferably in digital marketing agencies or ad tech companies


• Experience in managing regional online advertising campaigns in Google Ads, Facebook, DV360, Xandr (AppNexus), TikTok, LinkedIn and other platforms for clients and perform complicated campaign analysis


• Good knowledge across ad platforms, DSPs, SSPs, ad networks and ad exchanges


• Expert skills on search, display, social, video advertising tools, programmatic platforms, ad trafficking and online advertising technologies.


• Demonstrate ability to manage complex client projects/campaigns, including the ability to provide coordination and direction to team members.


• Extremely detail oriented, organized, and accountable.


• Solutions oriented, focused on solving the problem with innovative and responsive recommendations.


• Experience in Analytics & Measurement Tools (Google Analytics, GTM, Campaign Manager) would be an added advantage


• Highly collaborative mindset with the ability to work closely with multiple teams across the region to identify opportunities, resolve issues and assuage client concerns


• Result-oriented mind with a passion for work


• Eager to learn new things


• Good command of English