商务运营经理

商务运营经理招聘简章

职位名称: 商务运营经理

招聘人数: 2人

工作地点: 新加坡

汇报对象: CEO

一、职位概述：

智贸视界（TradeVision Global）是由新加坡上市企业全资子公司 Acrometa Lifestyle Pte. Ltd. 运营的全球B2B数智贸易平台，由资深行业精英团队操盘。我们正在寻找执行力商务运营伙伴，负责平台在全球的市场推广、品牌建设和用户增长。您将在快速发展的环境中获得全方位的成长机会。

主要职责：

1. 市场推广策略制定与执行

- 制定营销策略和推广计划

- 执行线上线下营销活动，包括展会、研讨会、网络营销等

- 管理社交媒体账号（LinkedIn、Facebook、微信等），提升品牌知名度

- 与全球行业协会、商会建立合作关系

2. 用户增长与获客

- 通过多种渠道获取新用户（采购商、供应商、服务商）

- 策划并执行用户拉新活动，提升注册转化率

- 建立并维护潜在客户数据库

- 跟踪和分析获客成本（CAC）和用户生命周期价值（LTV）

3. 内容营销

- 撰写营销文案、新闻稿、案例研究等营销内容

- 制作营销材料（宣传册、PPT、视频等）

- 管理平台官网内容更新和SEO优化

- 策划并执行内容营销活动

4. 市场调研与分析

- 进行市场调研，了解行业趋势和竞争对手动态

- 分析目标客户群体特征和需求

- 收集并分析市场反馈，为产品优化提供建议

- 定期输出市场分析报告

5. 合作伙伴拓展

- 识别并开发潜在合作伙伴（贸易公司、服务商、金融机构等）

- 维护现有合作伙伴关系

- 协调合作伙伴联合营销活动

6. 活动策划与执行

- 策划并执行线上/线下营销活动（网络研讨会、贸易展会、商务会议等）

- 管理活动预算和执行流程

- 评估活动效果并优化后续活动策略

二、任职要求：

教育背景：

- 本科及以上学历，市场营销、国际贸易、商务管理或相关专业优先

工作经验：

- 2-5年B2B市场营销经验，有跨境贸易或电商平台经验者优先

- 有数字营销、内容营销或活动策划经验

- 有LinkedIn、Facebook、Google Ads等平台运营经验者优先

技能要求：

- 优秀的英语和中文（普通话）书面和口头沟通能力

- 熟练使用营销工具（CRM、邮件营销、社交媒体管理工具等）

- 具备数据分析和报告撰写能力

- 熟悉SEO、SEM、社交媒体营销等数字营销方法

- 熟练使用设计软件（Canva、Photoshop等）者优先

- 熟练使用Microsoft Office和Google Workspace

个人素质：

- 积极主动，结果导向，能够独立完成工作

- 创意能力强，能够提出创新的营销想法

- 优秀的沟通和人际交往能力

- 能够在快节奏环境中工作，适应出差

- 对跨境贸易和数字化平台有浓厚兴趣

三、薪资福利：

薪资范围: SGD 3,500 - 5,500/月

福利待遇:

- 12个月薪资+年终奖

- 培训和发展机会

- 团队建设活动

- 股权激励机会（根据职位表现，公司内部决定）

- 快速成长机会：扁平化组织架构，快速决策和执行

- 全方位学习：参与系统智能建设全周期

Job Posting for Business Operations Manager (English Version)

Position: Business Operations Manager

Number of Hires: 2

Work Location: Singapore

Report to: CEO

I. Job Overview:

TradeVision Global is a global B2B digital trade platform operated by Acrometa Lifestyle Pte. Ltd., a wholly-owned subsidiary of a Singapore-listed company, and managed by a seasoned team of industry experts. We are seeking a business operations partner with strong execution capabilities to oversee global market promotion, brand building, and user growth for the platform. You will have access to comprehensive growth opportunities in this rapidly evolving environment.

Key Responsibilities:

1. Formulation and Implementation of Marketing Promotion Strategies

- Develop marketing strategies and promotion plans

- Execute online and offline marketing campaigns, including exhibitions, seminars, and digital marketing

- Manage social media accounts (LinkedIn, Facebook, WeChat, etc.) to boost brand awareness

- Establish partnerships with global industry associations and chambers of commerce

2. User Growth and Customer Acquisition

- Acquire new users through multiple channels (buyers, suppliers, service providers)

- Plan and execute user acquisition campaigns to boost registration conversion rates

- Establish and maintain a database of potential customers

- Monitor and analyze Customer Acquisition Cost (CAC) and Lifetime Value (LTV)

3. Content Marketing

- Write marketing copy, press releases, case studies, and other marketing content

- Create marketing materials (brochures, PPTs, videos, etc.)

- Manage content updates and SEO optimization for the official platform website

- Plan and execute content marketing campaigns

4. Market Research and Analysis

- Conduct market research to understand industry trends and competitor dynamics

- Analyze target customer group characteristics and needs

- Collect and analyze market feedback to provide recommendations for product optimization

- Regularly produce market analysis reports

5. Partner Expansion

- Identify and develop potential partners (trade companies, service providers, financial institutions, etc.)

- Maintain existing partner relationships

- Coordinate partner joint marketing campaigns

6. Event Planning and Execution

- Plan and execute online/offline marketing campaigns (webinars, trade shows, business meetings, etc.)

- Manage event budgets and execution processes

- Evaluate event outcomes and optimize subsequent event strategies

II. Job Requirements:

Educational Background:

- Bachelor's degree or above, preferably in Marketing, International Trade, Business Management, or related fields

Work Experience:

- 2-5 years of B2B marketing experience, with cross-border trade or e-commerce platform experience preferred

- Experience in digital marketing, content marketing, or event planning

- Experience in managing platforms such as LinkedIn, Facebook, and Google Ads is preferred

Skill Requirements:

- Excellent written and oral communication skills in English and Mandarin

- Proficient in using marketing tools (CRM, email marketing, social media management tools, etc.)

- Capable of data analysis and report writing

- Proficient in digital marketing techniques including SEO, SEM, and social media marketing

- Proficiency in design software (Canva, Photoshop, etc.) is preferred

- Proficient in Microsoft Office and Google Workspace

Personal Qualities:

- Proactive, results-oriented, and capable of independently completing tasks

- Strong creative ability to develop innovative marketing ideas

- Excellent communication and interpersonal skills

- Capable of working in a fast-paced environment and adapting to business travel

- Strong interest in cross-border trade and digital platforms

III. Salary and Benefits:

Salary Range: SGD 3,500 - 5,500/month

Benefits:

- 12-month salary + year-end bonus

- Training and development opportunities

- Team-building activities

- Equity incentive opportunities (determined internally by the company based on job performance)

- Rapid growth opportunities: Flat organizational structure, enabling swift decision-making and execution

- Holistic learning: Participate in the entire lifecycle of intelligent system development