Advertising and Promotion (A&P) Executive (Retail Mall Marketing) DP19

• Assist to assess market opportunities and conduct research to understand customer needs


• Enhance customers experience through mall-wide promotions and events to drive shoppers’ traffic and increase tenant sales


• Source potential licensees to drive the mall’s Advertising & Promotion revenue through the booking of atrium spaces, road show spaces and ad spaces


• Conceptualize, plan, develop and implement campaigns on annual marketing calendar effectively and timely


• Support in developing, tracking and managing marketing budget


• Plan, execute and manage advertising, promotion and digital marketing strategies


• Build and maintain good relationships with tenants and garner their participation in the mall’s advertising & promotion activities


• Liaise and collaborate with partners, sponsors, advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events


• Analyse, evaluate and report effectiveness of advertising & promotion activities, and make recommendations to adjust marketing strategies


• Liaise with vendors to ensure timely publicity of store listings, happenings & promotions on various platforms such as website, mall directories, social media management including content management, contests, feedback & comments


• Undertake other administrative deliverables such as financial processes, procurement, competitive quote sourcing and operational coordination, when required


• Support in ad hoc designs for posters, decals, signages, and displays, when required

• Degree in Marketing / Mass Communications or relevant discipline


• Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage


• Proficiency in Design software (e.g., Adobe Photoshop, Illustrator, Canva, etc.)


• Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics


• Excellent communication skills with ability to communicate clearly and effectively, both verbally and in writing


• Able to work independently as well as part of a team in a constantly evolving environment


• Self‑motivated, highly resourceful, positive and proactive, thriving on challenges and time pressures in a fast‑paced environment


• Strong communication, interpersonal, analytical and problem‑solving skills

Interested applicants, kindly click on “APPLY NOW”.

We regret only shortlisted candidates will be notified.

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