Advertising, Marketing & Business Development Manager

This role is a mid-to-senior level professional position responsible for driving revenue growth, managing key client accounts, and leading integrated marketing strategies within the corporate gifts industry.

The role combines creative direction, digital marketing, and business development, requiring specialised skills, industry experience, and strong commercial acumen.

Key Roles & Responsibilities

1.⁠ ⁠Business Development & Revenue Growth

Develop and execute sales strategies to grow corporate client accounts in Singapore

Manage and expand relationships with key clients, providing customised corporate gifting solutions

Identify new market segments and partnership opportunities

Lead end-to-end proposal development, including concept creation, pricing strategy, and presentation

2.⁠ ⁠Strategic Marketing & Demand Generation

Plan and implement integrated marketing campaigns to drive inbound enquiries

Manage CRM and email marketing platforms (e.g. Mailchimp) to nurture leads and improve conversion rates

Analyse campaign performance and optimise based on data insights

3.⁠ ⁠Creative Leadership & Value Creation

Lead conceptualisation of customised corporate gift proposals tailored to client branding objectives

Oversee production of visual assets including product mockups, videos, and digital content

Translate marketing concepts into commercially viable solutions that drive sales

4.⁠ ⁠Digital & E-commerce Management

Manage and continuously optimise the company website to improve user experience and conversion rates

Ensure product listings are aligned with market trends and client demand

Support digital transformation initiatives to enhance online sales channels

5.⁠ ⁠Client Experience & Account Management

Serve as key point of contact for long-term clients, ensuring high service standards

Provide consultative advice on branding and promotional strategies using corporate gifts

Maintain strong client retention through proactive engagement

6.⁠ ⁠Cross-Functional Execution & Operational Oversight

Coordinate with procurement and fulfilment teams to ensure timely delivery of customised orders

Provide hands-on support during peak periods to maintain service excellence

Ensure alignment between sales commitments and operational capabilities

7.⁠ ⁠Team Contribution & Knowledge Transfer

Mentor junior team members in marketing execution and client servicing

Contribute to continuous improvement of internal processes and campaign effectiveness

Requirements:

More than 10 years of relevant experience in corporate gifts, marketing, and client servicing

Strong understanding of Singapore’s corporate gifting and B2B landscape

Proven ability in both creative development and revenue generation

Skilled in digital marketing tools (e.g. email marketing, social media, website CMS)

Demonstrated long-term commitment and deep institutional knowledge of client base