AI-Driven Digital Marketing, Content & Partnerships Executive

We are looking for a creative and execution-focused AI-Driven Digital Marketing, Content & Partnerships Executive to support the growth of several leading aesthetic brands.

This role combines AI-assisted digital marketing, content creation, influencer collaborations, and corporate partnership development to drive brand awareness, customer acquisition, and voucher sales.

You will be responsible not only for planning campaigns, but also creating engaging content — including short-form videos, social media posts, and digital marketing materials — using both traditional and AI-assisted tools.

The ideal candidate is someone who is creative, resourceful, comfortable on camera, and able to produce content quickly using modern AI tools, while also actively developing corporate collaborations and strategic partnerships.

Key Responsibilities

AI-Assisted Content Creation & Video Production

Create engaging short-form video content and marketing visuals for digital platforms including:

Instagram
TikTok
Xiaohongshu
YouTube
Facebook

Content may include:

• treatment demonstrations

• before-and-after transformations

• educational skincare content

• promotional campaigns

• lifestyle and influencer-style videos
  
  

Utilise AI tools and content-generation platforms to assist with:

• content ideation

• video scripting

• caption writing

• image generation

• video editing

• marketing copy creation
  

Work with the internal team to produce high-volume, engaging marketing content that drives visibility and customer interest.

Assist in filming content inside the clinic, coordinating shoots with therapists, influencers, and customers when required.

AI-Driven Marketing & Automation

Leverage AI tools and automation platforms to improve marketing efficiency and campaign effectiveness.

Use AI technologies to assist with:

• marketing copy generation

• campaign ideation

• SEO and keyword optimisation

• audience targeting and insights

• marketing research
  

Implement automated marketing workflows across CRM and messaging platforms to support customer engagement and retention.

Stay updated with emerging AI marketing tools and digital marketing technologies.

Brand & Digital Marketing

Manage content calendars across multiple aesthetic brands, ensuring consistent brand messaging and campaign alignment.

Create compelling marketing content for multiple channels, including:

• website pages

• landing pages

• blogs

• social media posts

• email campaigns

• promotional campaigns
  

Develop persuasive marketing copy for:

• treatment promotions

• educational content

• sales campaigns

• influencer collaborations

• WhatsApp campaigns
  

Ensure content aligns with brand positioning and marketing objectives.

WhatsApp API & CRM Marketing

Plan and execute WhatsApp API marketing campaigns to drive re-engagement, appointment conversions, and client retention.

Segment customer groups and personalise messaging flows according to customer interests, behaviour, and treatment history.

Develop automated communication flows such as:

• promotional broadcasts

• appointment reminders

• post-treatment follow-ups

• client re-engagement campaigns
  

Track campaign metrics including open rates, response rates, and conversions to refine marketing strategies.

Corporate Partnerships & Business Collaborations

Identify and develop corporate partnerships and B2B collaborations to expand brand visibility and attract new customers.

Engage with:

• corporate HR departments

• wellness programme providers

• lifestyle brands

• membership clubs

• beauty and retail partners
  

Pitch corporate wellness collaborations, employee benefit programmes, and treatment voucher campaigns.

Prepare partnership proposals, outreach decks, and collaboration plans.

Coordinate co-marketing initiatives and campaigns with external partners.

Maintain long-term relationships with partners and provide campaign performance updates.

Influencer & Creator Collaborations

Identify and engage influencers, KOLs, and content creators across platforms such as:

Instagram
TikTok
Xiaohongshu
YouTube

Coordinate influencer campaigns including:

• content briefs

• campaign deliverables

• shoot coordination

• approval workflows
  

Work with the video team to produce authentic, influencer-style content that showcases treatments and client experiences.

Evaluate influencer performance using engagement and campaign metrics.

Social Media Management

Manage social media accounts across multiple platforms including:

Instagram
Facebook
TikTok
Xiaohongshu
LinkedIn
YouTube

• Plan and schedule content aligned with campaign timelines and promotional launches.

• Monitor comments, direct messages, and brand mentions to ensure responsive community engagement.

• Use analytics tools and AI insights to optimise posting schedules and content strategies.

Analytics & Performance Optimisation

Track performance across marketing channels including:

• social media engagement

• influencer campaign performance

• WhatsApp campaign outcomes

• corporate partnership results
  

Prepare monthly reports summarising marketing performance and campaign effectiveness.

Provide recommendations for improving marketing results based on data insights.

Ad Hoc Marketing & Campaign Execution

Assist with marketing initiatives such as:

• new treatment launches

• seasonal promotions

• influencer events

• client appreciation campaigns
  

Coordinate with vendors for marketing materials, logistics, and promotional items.

Support the production of marketing collaterals, EDMs, and internal communications.

Requirements

• Diploma or Degree in Marketing, Communications, Digital Media, or related field.

• 2–4 years of experience in digital marketing, social media, or content creation, preferably in beauty, aesthetics, wellness, or lifestyle sectors.

• Strong ability to create engaging video and social media content.

• Comfortable appearing on camera or directing video content when needed.

• Excellent copywriting skills in English and Chinese.

• Familiarity with AI content tools and automation platforms.

• Experience with social media marketing, influencer campaigns, and digital content production.

• Experience with WhatsApp API marketing or CRM platforms is preferred.

• Understanding of Chinese social platforms including Xiaohongshu and WeChat.

• Highly organised and able to manage multiple campaigns simultaneously.

• Strong communication skills and ability to work with external partners and collaborators.

Bonus:
Experience in corporate partnerships, outreach campaigns, or B2B collaborations.

Why Join Us

• Work across multiple established aesthetic brands with a strong digital presence.

• Be part of a marketing team adopting AI-driven marketing strategies and content automation.

• Play a key role in growing the brand’s digital presence and strategic partnerships.

• Collaborate with an experienced internal team including videographers, designers, and creative specialists.

• Gain exposure to influencer ecosystems, corporate partnerships, and advanced marketing technologies.