Application Marketing Associate

Job Summary:

We are looking for a motivated and detail-oriented Junior Application Marketing Associate to support the planning and execution of global marketing initiatives for our mobile application. This role provides hands-on exposure to TikTok, Instagram, and Facebook marketing, influencer collaboration, content creation, market research, and campaign performance analysis. The position offers valuable experience in international marketing operations and data-driven decision-making, preparing candidates for a long-term career in digital marketing.

1. TikTok, Instagram & Facebook Marketing

• Support the execution of global marketing campaigns to promote the company’s mobile application across TikTok, Instagram, and Facebook.


• Assist in identifying, evaluating, and engaging suitable influencers/KOLs for collaborations.


• Coordinate campaign schedules and monitor progress to ensure smooth execution.


• Participate in budget tracking and cost management to support cost-efficient campaign operations.

2. Content Coordination

• Assist in the ideation, script development, and scheduling of social media content.


• Work closely with influencers and the internal marketing team to produce high-quality, engaging, and brand-aligned video content.


• Support the review and publishing process for short-form videos and ad creatives.


• Contribute to the development of monthly creative strategies, campaign themes, and content roadmaps tailored to user segments and market trends.

3. Market Trend Research

• Stay up to date on global social media trends, viral content patterns, and competitor activities.


• Provide creative recommendations to improve brand visibility, audience engagement, and marketing effectiveness.

4. Data Analysis & Reporting

• Assist in tracking and analysing campaign performance using analytics tools.


• Support ROI analysis and performance reporting for influencer campaigns and paid media.


• Prepare weekly and monthly reports to evaluate engagement, reach, and conversion outcomes.


• Use data insights to support continuous strategy refinement and marketing improvements.

5. Influencer & KOL Management

• Support the management and relationship building with influencers and content creators.


• Assist in communication, deliverable coordination, and campaign follow-ups.


• Participate in evaluating influencer performance and negotiating cost-efficient collaboration deals.

• Diploma or Bachelor’s Degree in Marketing, Communications, Business, or a related field.


• Strong interest in social media marketing, influencer marketing, and mobile applications.


• Familiar with TikTok, Instagram, and Facebook platforms.


• Good analytical and communication skills.


• Creative thinker with an eye for trends and attention to detail.


• 
  Fluent in English (written and spoken) and Mandarin (spoken) to liaise with regional teams and partners.


• Proficiency in additional languages will be an advantage.


• Eager to learn, proactive, and able to work in a fast-paced environment.