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Asia Pacific - Regional Marketing Executive (Distributor Markets)

Shiseido Asia Pacific Pte Ltd

Full Time Singapore Mid Level Competitive
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Description


MAIN PURPOSE


We are seeking a highly motivated and driven Regional Marketing Executive to support our APAC distributor markets across multiple brands within the cosmetics and prestige beauty division. This role plays a critical part in managing distributor relationships, driving brand growth and ensuring a consistent execution of marketing strategies across the region. 


KEY RESPONSIBILITIES


Regional Marketing Activation & Campaign Excellence





    • Drive end-to-end regional marketing activation across distributor markets ensuring timely and quality execution in line with global and regional campaigns  

    • Partner closely with distributors to drive strong in-market execution across ATL, BTL, digital, retail and PR touchpoints

    • Monitor campaign roll-outs, identify execution gaps and recommend optimisation to maximize campaign effectiveness and ROI

    • Partner with brand, digital and training teams to roll out product launches, retail animation, and education initiatives




Distributor Management & Market Enablement





    • Act as the key regional marketing contact for assigned distributor markets, providing support, direction and governance

    • Review and guide distributors’ annual marketing plans, launch proposals and activation budgets to ensure strategic global and regional alignment

    • Equip distributors with marketing assets, launch toolkits and best practices to elevate brand consistency and execution standards

    • Facilitate regular regional meetings and distributor marketing conference to upskill distributor marketing teams and strengthen partnership




Performance Tracking & Cross-Functional Collaboration





    • Track campaign performance, sell-out results and key marketing KPIs across markets; consolidate insights and post-campaign learnings

    • Collaborate cross-functionally with regional brand, digital, visual merchandising and supply chain teams to drive integrated brand success and seamless execution

    • Support regional reporting, forecasting and continuous initiatives to drive brand growth  




REQUIREMENTS





    • Bachelor’s degree in Business, Marketing or related field

    • Minimum 3 years of relevant experience; regional or distributor market exposure preferred

    • Strong analytical, communication, and stakeholder management skills

    • Ability to work independently while collaborating across multiple stakeholders

    • Proactive, detail-oriented with strong prioritization skills to meet multiple deadlines effectively

    • Strong Microsoft Office skills especially Excel and PowerPoint




We’re proud to be certified as a Great Place to Work® in Singapore — a testament to our commitment to employee experience and workplace culture. 


About Shiseido Asia Pacific Pte Ltd

Description pending