Assistant Brand Manager - 6 Months Contract

An exciting opportunity has arisen for an Assistant Brand Manager to join a leading global FMCG organisation on a 6 months contract, supporting the growth and development of the brand portfolio across the APAC region

What you'll do:

As an Assistant Brand Manager for the APAC region, you will immerse yourself in a variety of engaging tasks designed to strengthen brand presence and drive commercial success

• Assist in maintaining brand consistency across all regional assets by ensuring alignment with global positioning and visual identity guidelines.
• Collaborate with local Brand Teams to analyse business performance metrics such as sell-in, sell-out, market share, distribution, and advertising spend return on investment, translating these insights into actionable regional plans.
• Contribute to the development of regional brand strategies by preparing comprehensive data analyses and presentations that support strategic decision-making processes.
• Take ownership of the monthly KPI dashboards by consolidating both internal and external market data sources (including Nielsen/IRI) and highlighting risks, opportunities, and corrective actions from local teams.
• Prepare detailed SKU-level analyses covering volume, value, margin, and velocity to support range optimisation decisions across multiple markets.
• Support portfolio improvement proposals by quantifying expected impacts by brand, SKU, or market through regular reviews of internal and external data sets.
• Assist in supporting new product development roadmaps by consolidating market data, sizing opportunities, and developing volume/value scenarios in partnership with local Brand Teams.
• Track new product development performance against agreed KPIs such as distribution, trial rates, repeat purchases, and incremental sales; lead recommendations for optimisation plans with local teams.
• Support the creation of regional omni-channel campaigns-including digital initiatives and point-of-sale materials-by coordinating with agencies, tracking budgets, planning roll-outs, managing asset updates and approvals.
• Work collaboratively with cross-functional internal teams (Sales, Trade Marketing, Category & Shopper Marketing, Supply Chain) as well as external agencies to ensure timely project delivery while meeting deadlines.

What you bring:

To excel as an Assistant Brand Manager within this dynamic environment, you will bring proven expertise from previous roles within FMCG brand or category management-ideally spanning several years.

• A minimum of three to five years' experience in fast-moving consumer goods brand or category management roles is essential for success in this position.
• Hands-on experience working with market or retail data tools such as Nielsen or IRI for performance tracking and reporting is strongly preferred.
• Exposure to regional or multi-market environments within APAC is considered advantageous for understanding diverse consumer landscapes.
• Demonstrated proficiency in data analysis using Excel or dashboards is required; familiarity with additional data visualisation tools is beneficial.
• Solid project management abilities including planning, coordination, and follow-through on deliverables are vital for effective execution of responsibilities.
• A sound understanding of basic profit-and-loss drivers coupled with commercial acumen is important for supporting financial tracking activities.
• Experience in brand management fundamentals-including portfolio development and range optimisation-is highly desirable.
• Exceptional attention to detail combined with strong organisational skills ensures accuracy across all aspects of work undertaken.
• Excellent interpersonal skills are necessary for building positive relationships with local markets as well as cross-functional teams within a matrix structure.

What sets this company apart:

This organisation stands out as a global powerhouse within the FMCG sector renowned for its commitment to quality products enjoyed by millions worldwide. Employees benefit from being part of an inclusive workplace culture that prioritises personal growth alongside collective achievement. Supportive leadership ensures each individual's contributions are recognised within a collaborative environment where knowledge sharing is encouraged. The company's dedication to diversity means under-represented voices are welcomed-creating space for fresh perspectives that drive innovation forward together. As part of this team you can expect not only challenging assignments but also genuine camaraderie built on mutual respect-a place where your passion for marketing can truly flourish alongside like-minded professionals committed to making a difference.

What's next:

If you are ready to take your career further by joining an inspiring team dedicated to shaping some of the most loved brands across APAC then this is your moment!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd

ROC No.: 199706961E | EA Licence No.: 03C5451

EA Registration No.: R23112536 Eleanor Tan