Description
Job Description
Key Responsibilities:
-
Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM
-
Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ initiatives
-
Lead daily integrated marketing cross-functional scrum and related stand-up activities to identify and prioritize planning and execution agenda
-
Manage multiple projects, campaigns, and events in a fast-paced, deadline-driven environment
-
Plan, implement, and optimize paid campaigns across various platforms
-
Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas
-
Measure digital performance and identify areas for improvement.
-
Provide budget forecasts, strategies, and guidelines to ensure alignment with budget parameters, while identifying and addressing any deviations promptly
-
Stay current in all touchpoints and marketing trends; strongly influence on innovations and maintain digital leadership within the industry
Qualifications and Skills:
-
Bachelor’s degree in Marketing, Communications, Business, or a related field.
-
Minimum 3 years of relevant experience in Performance/Digital Marketing within the lifestyle, retail, or fashion industry.
-
Proven ability to design and implement successful marketing campaigns.
-
Ability to pull data from various resources and translate it into trends, action plans and reporting templates
-
Proven expertise in digital and programmatic marketing, e.g. Analytics, SEO/SEM, social media and creative design etc.
-
Demonstrated strong business judgement and decision-making skills, with the ability to identify, prioritize and articulate highest impact initiatives in global markets