Assistant Digital Marketing Manager

Responsibilities & Duties:

Develop and execute comprehensive digital marketing strategies to increase online presence and engagement, and elevate brand visibility and awareness across social media such as IG, FB, TikTok, RedNote etc

Create visually appealing content aligned with the brand images

Monitor digital campaign performance, compile SEO/ SEM reports, and provide actionable insights to optimise ongoing marketing efforts.

Collaborate closely with cross-functional teams, including Sales, IT, and Operations, to ensure digital initiatives align with broader business objectives

Oversee the full marketing cycle—from market research and concept design to launch, marketing content generation and performance monitoring, and continuous optimization.

Analyze customer behavior and market trends, conduct market and competitor research, identify new opportunities for growth

Lead and manage the Online Sales and Marketing team to execute campaigns and drive results

Requirement:

Deep knowledge of social media marketing, Google Analytics, paid media, UX/UI best practices, and digital marketing automation tools.

Innovative, with a passion for emerging digital trends and a strategic, forward-thinking mindset

At least 1-2 years of working experience in digital marketing, e-commerce, preferably in the jewellery or related sectors.

Proactive, reliable, and able to manage time well

Highly motivated and able to work independently, as well as collaboratively with cross-functional teams

Strong writing and presentation skills

Good communication and interpersonal skills