Assistant Digital Platform Engagement Manager

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

To support Asst Lead of Digital Platform Engagement, on strategic growth of Mediacorp's YouTube channels, by leveraging data-driven insights, platform expertise and audience strategy. The role drives digital audience expansion, maximise content performant and ensuring YouTube serves as a key pillar within the broader digital and content ecosystem.

Scope of the role

The role oversees the growth and performance of Mediacorp's YouTube channels. Responsible for optimising channel performance, content operations & workflow management, driving audience engagement and performance analysis & reporting, while ensuring alignment with brand and business objectives.

Key Responsibilities

• Develop content releasing strategy that aligns with YouTube channel objectives. Content calendar planning and identify content opportunities, shaping the content mix (shorts, long-form, livestreams).


• Optimize content discoverability through SEO, titles, thumbnails, metadata, playlists etc.


• Oversees end-to-end channel performance, leveraging analytics to monitor key metrics such as video views, engagement, watch time, retention, CTR, subscriber growth.


• Monitor and conduct platform, competitors and content performance analysis, translating data into actionable insights and delivering data-driven recommendations to continuously optimise algorithm performance and expand audience reach.


• Work closely with producers, editors, marketing and commercial teams to ensure alignment between content, branding and monetisation objectives.


• Safeguards compliance with platform policies, manages copyright, content ID matters, and stay ahead of industry trends and YouTube platform developments to maintain competitive advantage.

Foundational Competencies

• Understanding of what drives digital content on social media and how it should be presented.


• Broad knowledge of digital content and social media trends


• Able to work on projects independently and collaboratively

• Possess at least a Diploma or Degree in any discipline


• Minimal 2 years of working experience in digital content planning and best practices of social media platforms


• Experience in short and long form digital content development / management is a plus


• Good verbal communication skills


• Able to work in a dynamic, fast-paced environment and under pressure.


• Strong multitasking abilities


• Have excellent planning & organization skills and meticulous