Description
Job Responsilibities:
Strategic Planning
Participate in strategic planning and budgeting processes, providing digital commerce expertise and insights.
Develop comprehensive annual digital plans encompassing all channels and revenue levers across direct and indirect distribution
OTAs - In consultation with and subject to approval from the Director of Revenue:
Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.
Coordinate OTA strategy
Optimize listings and manage content on all third-party websites.
Monitor and analyze performance metrics to enhance visibility and conversions.
Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)
Website Management - In consultation with and subject to approval from the Director of Marketing Communications:
Oversee the design, functionality, and content of hotel websites (All.com, Brand.com, and standalone websites), in consultation with and subject to approval from the Directorof Marketing Communications
Optimise all websites for SEO and user experience while maintaining and adhering to brand standards
Update websites regularly with current promotions, events, and content to drive bookings for Rooms, F&B outlets, and MICE
Maintain consistent hotel and F&B presence across third-party platforms and booking channels (Google, Chope, Eatigo, Quandoo, etc.), ensuring information is up to date.
Digital Marketing & e-Commerce - In consultation with and subject to approval from the Director of Marketing Communications:
Develop and implement comprehensive digital marketing strategies, including SEO, content marketing and email marketing, with focus on Rooms, F&B outlets, and MICE
Ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
Manage email marketing campaigns using third-party tools for Rooms, F&B, and other outlets in alignment with hotel strategy and corporate guidelines
Manage and optimise all existing e-commerce channels, including Oddle
Identify, implement, and manage new distribution and sales channels for Rooms and F&B, including food delivery platforms (Grab, Foodpanda, Deliveroo), marketplaces (Shopee, Lazada), and social commerce (TikTok Shop, Instagram Shop, Facebook Shop)
Execute live selling sessions and sales campaigns to drive commercial results
Social Media & Content Marketing - In consultation with and subject to approval from the Director of Marketing Communications:
Execute social media campaigns and strategies to drive bookings and revenue
Curate and create content for platforms including Facebook, Instagram, TikTok, and RedNote with a focus on conversions and ROI
Monitor social media channel performance and sentiment, identify trends and gaps, and provide recommendations to optimise commercial results
Reputation Management
Monitor and manage the hotel's online reputation by responding to guest feedback and identifying opportunities to improve guest experience in partnership with the Quality Manager
Work with the Director of Guest Relations to address online guest complaints and issues promptly
Data Analysis and Reporting
Analyze data from various digital platforms to track performance and identify opportunities for improvement.
Measure and report the performance of all digital marketing campaigns and assess against goals.
Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).
Job Requirements:
Required experience & Skills
Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
1–3 years of experience in e-commerce or digital sales
Strong communication skills both verbally and in writing.
Composed and confident in dealing with luxury clientele.
Strong understanding of current digital marketing concepts.
Strong understanding of SEO, SEM, and online marketing strategies.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Knowledge of hotel management software and OTA platforms is a plus.
Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
Be familiar with the latest digital platforms to maximize revenues.
Personal Attributes:
Strategic thinker with a proactive approach.
Detail-oriented and highly organized.
Creative and innovative mindset.
Ability to work independently and as part of a team.