Assistant Events & Public Relations Marketing Manager

Goldheart Jewelry is evolving how a heritage brand speaks to a new generation of romantics, achievers and self-gifters through meaningful experiences and cultural moments. As Assistant Manager, Events & Public Relations, you will bring the brand to life beyond the showcase — shaping memorable brand experiences through thoughtfully curated events, compelling brand moments and meaningful media storytelling.

You will lead the planning and execution of events, launches and Public Relations initiatives that translate our brand story into impactful moments for media, partners and customers. Sitting at the heart of our in-house marketing team, you will work closely with creative, retail operations, merchandising and digital teams to ensure every event and collaboration builds brand desirability and keeps Goldheart culturally relevant.

What you’ll own

·        Strategize, plan and execute events and Public Relations calendar – spanning brand launches, campaign activations, retail events, media engagements and partnership collaborations that amplify brand visibility and desirability.

·        Own the end-to-end management of brand events and launches, from concept development, budgeting and timeline planning to vendor coordination, on-ground execution and post-event evaluation.

·        Translate brand campaigns into experiential moments, working closely with Brand Marketing to ensure key product stories, seasonal campaigns and brand narratives come to life through immersive activations.

·        Build and nurture strong relationships with media, stylists, influencers and industry partners, supporting press outreach, media placements and brand exposure opportunities.

·        Lead Public Relations coordination across press releases, media previews, interviews and product features, ensuring clear messaging and consistent brand positioning across all communications.

·        Collaborate with content, social and e-commerce teams to maximise amplification of events and Public Relations moments across digital channels, ensuring strong storytelling before, during and after key activations.

·        Take a hands-on role in planning and executing consumer and branding events, while also guiding and coordinating external partners - including agencies, production vendors, stylists, and Public Relations collaborators - to ensure quality brand experiences aligned with brand guidelines.

·        Identify and pursue partnership opportunities with lifestyle brands, creators, venues and cultural platforms that extend brand reach and relevance.

·        Oversee event logistics and operational planning, including venue setup, programme flow, gifting, RSVP coordination and on-site troubleshooting.

·        Track and evaluate event and Public Relations impact, monitoring media coverage, influencer reach, engagement metrics and post-event insights to refine future strategies.

·        Work closely with Creative, Retail Operations, Merchandising and Marketing teams to ensure events and Public Relations initiatives translate into meaningful retail and online experiences.

Competencies Required

• STRATEGIC THINKING – Applies an understanding of the organization’s mission, vision and strategic priorities to design events and Public Relations initiatives that support brand growth and business objectives.

• INFLUENCE – Builds strong relationships with internal stakeholders, media and partners to amplify brand narratives and drive successful collaborations.

• PERSONAL & TEAM LEADERSHIP – Demonstrates initiative, accountability and a hands-on approach in managing projects and partners, while contributing positively to team performance and outcomes.

• INNOVATION – Brings fresh ideas to brand activations, partnerships and Public Relations storytelling, contributing to a culture that embraces creative thinking and continuous improvement.

• BUSINESS SAVVY & ACUMEN – Understands how events, partnerships and media exposure contribute to brand equity and commercial performance, using insights and industry awareness to inform planning and decision-making.

The portfolio you’ll build here

·        A portfolio of brand experiences and events that bring Goldheart’s campaigns and collections to life — from media previews and product launches to retail activations, collaborations and brand partnerships.

·        End-to-end event ownership, including concept proposals, event briefs, guest strategies, programme flow, vendor coordination and post-event reports that demonstrate both creative thinking and operational excellence.

·        Experience developing experiential frameworks and event playbooks (event formats, guest journeys, media engagement approaches, partnership structures) that can be replicated and scaled across campaigns and retail initiatives.

·        Case studies of brand activations and Public Relations initiatives that generated measurable impact — such as media coverage, influencer reach, brand buzz, customer engagement or retail traffic uplift.

·        Cross-functional collaboration experience, working closely with brand marketing, content, social, retail operations, merchandising and external partners to ensure campaigns translate seamlessly into impactful real-world experiences.

About you

·        3–5 years of experience in events, Public Relations or brand activations, either in-house or agency, ideally within fashion, beauty or lifestyle industries.

·        Bachelor’s degree or diploma in Marketing, Communications, Business, Events Management, Public Relations or a related field.

·        Proven experience planning and executing brand events, launches or experiential activations with strong attention to detail and operational execution.

·        Strong project management and vendor coordination skills, with the ability to manage multiple timelines, partners and deliverables simultaneously.

·        Excellent communication and relationship-building skills, comfortable working with media, influencers, agencies, venues and internal stakeholders.

·        Highly organised, proactive and resourceful, with the ability to troubleshoot quickly and stay calm in fast-paced event environments.

·        A strong interest in lifestyle, culture and brand storytelling, with an instinct for creating experiences that resonate with audiences and reflect brand identity.

What we offer

• A front-row role in shaping how a beloved jewellery brand comes to life through memorable experiences, partnerships and cultural moments.

• Opportunities to work on high-visibility launches, media events and brand collaborations that strengthen Goldheart’s presence in the market.

• A dynamic in-house marketing environment where creative ideas, strong partnerships and flawless execution come together to drive brand impact.

• Growth pathways into senior marketing, brand partnerships, Public Relations leadership or experiential marketing roles, depending on your ambition and strengths.