Assistant Manager, Content and Experience (1-Year Contract)

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Assistant Manager, Content and Experience (1-Year Contract)

This role supports the end-to-end content and experience strategy across both our Ecommerce site and Sephora App. As a subject matter expert in Search & Discovery Strategy (SEO and GEO), you will enhance product visibility, guide intent-led discovery, and improve organic performance across markets. 

You will also oversee campaign content on the App, establishing governance, defining best practices, and implementing structured processes to ensure consistency and operational excellence. Using search data and churn insights, you will continuously optimise the digital journey to deliver stronger engagement and commercial impact.

You will shine here if you enjoy…

• Owning and elevating on-site content across the homepage, product pages, and landing pages, ensuring every touchpoint is fresh, accurate, and optimized to convert


• Applying Search & Discovery Strategy (SEO and GEO) across metadata, headings, URLs, and on-page keywords to consistently improve discoverability, search performance, and intent-led guidance


• Leveraging SEO performance, and churn insights into clear recommendations that drive sustainable growth in organic traffic, engagement, and retention


• Playing a key role in executing high-impact campaigns, from seasonal moments to major product launches, delivering content flawlessly and on schedule


• Collaborating closely with local teams, adapting content and experiences to resonate with regional audiences while maintaining operational excellence


• Tracking, analyzing, and communicating site performance across traffic, engagement, search, and campaign metrics, using AI-enhanced insights to inform smarter decisions


• Actively test and refine content layouts, banners, and features to continuously enhance the customer journey and overall site experience

We would love to hear from you if you are/have…

• At least 4 years of experience in Ecommerce would be advantageous


• Strong interest in Ecommerce, digital content, GEO, SEO, and online customer experience


• Know-how on implementing SEO best practices and analyze performance insights to drive organic traffic and retention


• Possess strong attention to detail and solid organizational skills


• Communicate clearly and confidently, both written and verbally


• Thrive in a fast-paced, collaborative environment


• Familiar with CMS platforms, Google Analytics, SEO tools, or Excel

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit

• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead

• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.