Assistant Manager (Customer Relationship Management) | Suntec | UP to $7500

Location: Suntec

Monday to Friday Office hours

Responsibility:

CRM Program & Campaign Planning

• Develop and manage the CRM program roadmap and activity calendar to boost sales growth.

• Ensure all CRM initiatives are on-brand, targeted, and personalized

• Collaborate closely with internal teams (e.g., retail stores, customer service, ecommerce) to deliver a seamless omnichannel customer experience.

• Explore and evaluate external partnerships to deliver customer benefits and improve program attractiveness.

2. CRM Activities Execution

• Design full funnel customer journey, including offerings, experiences and communications.

• Execute CRM activities using Salesforce Marketing Cloud, Loyalty Cloud, and Service Cloud (where applicable).

• Manage automated journeys, lifecycle communications, segmentation, and customer engagement flows.

• Align with key stakeholders on all strategies and tactics and end to end coordination

3. Project Management & UAT

• Partner with technical vendors and internal IT team to implement CRM campaigns, enhancements, and system improvements.

• Develop clear business requirements and conduct User Acceptance Testing (UAT) to ensure successful deployment of CRM features and Salesforce-related projects.

4. Analytics & Reporting

• Extract, analyze, and interpret CRM data to support business decisions.

• Track and evaluate performance of CRM campaigns, lifecycle activities, and loyalty program metrics.

Requirements

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.

• Strong understanding of CRM strategy and execution, covering loyalty programs, personalized communications, and lifecycle management.

• Hands-on experience with Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is a plus.

• Experience in running CRM projects, campaigns, and UAT.

• Strong coordination and communication skills to work effectively with cross-functional teams.

• Self-motivated, detail-oriented, and able to manage multiple tasks in a fast-paced environment

We regret to inform that only shortlisted candidates will be notified.

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