Assistant Manager, Digital Marketing

The digital marketing role will be responsible for managing and optimising all digital marketing initiatives across paid media, organic channels, and online partnerships. This role requires hands-on execution, daily performance monitoring, cross-department collaboration, and support for integrated marketing campaigns and events.

Key Responsibilities

1. SEO, SEM & Website Optimisation

• Conduct keyword research and implement on-page and technical SEO best practices

• Monitor website performance using tools such as Google Analytics, Search Console, and SEO platforms

• Improve organic search rankings and website traffic

• Collaborate with web developers to enhance site speed, UX, and conversion optimisation

2. Content Creation & Strategy

• Develop and execute content strategies across websites, EDMs, and social media platforms

• Create engaging multimedia content (copy, visuals, short videos, reels) aligned with brand guidelines

• Plan and manage content calendars for campaigns and product launches

• Optimise content for search engines and audience engagement

3. Digital Advertising

• Plan, execute, and optimise paid campaigns on Meta, Google Ads, TikTok, LinkedIn, and other relevant platforms

• Manage advertising budgets and ensure strong ROI

• Perform A/B testing on creatives, copy, and targeting strategies

• Track, analyse, and report campaign performance with actionable insights

• Liaise with media agencies, ad platform representatives, publishers, and third-party vendors on an ad hoc basis

• Evaluate and recommend new digital advertising opportunities and formats

• Coordinate campaign requirements, artwork specifications, and timelines with external partners

4. AI Integration & Marketing Automation

• Leverage AI tools for content generation, performance analysis, customer segmentation, and predictive insights

• Implement marketing automation workflows

• Explore new AI-driven solutions to improve efficiency and campaign performance

5. Analytics & Reporting

• Monitor KPIs such as traffic, engagement, conversions, CPL, and ROAS

• Generate monthly performance reports with recommendations for improvement

• Use data insights to refine marketing strategies

6. Ad-Hoc                                 

• Marketing digital and social media support for campaigns across departments

• Identify, liaise with, and manage KOLs/influencers for campaigns

• Serve as a point of contact for events, product launches and CRM programmes

Requirements

• Diploma or Degree in Marketing, Communications, Business, or related field

• 2–4 years of experience in digital marketing

• Strong understanding of SEO, SEM, and paid social media advertising

• Proficiency in tools such as Google Analytics, Google Ads, Meta Business Manager, and SEO tools

• Experience using AI marketing tools (e.g., ChatGPT, Midjourney, automation platforms, AI analytics tools)

• Basic design or video editing skills (Canva, Adobe, CapCut, etc.) is a plus

• Strong analytical mindset and attention to detail

• Excellent written and verbal communication skills

Preferred Attributes

• Creative thinker with a data-driven approach

• Self-starter who keeps up with digital trends and emerging AI technologies

• Ability to manage multiple campaigns simultaneously

• Strong project management and time management skills

• Attention to detail

• Proactive problem-solving

• Adaptable and agile in a fast-paced environment