Assistant Manager, Email and Loyalty Marketing

Company description:

Far East Hospitality Holdings Pte Ltd (Far East Hospitality) is an international hospitality owner and operator with a diverse portfolio of 10 unique and complementary brands of hotels, serviced residences and apartment hotels, including Oasia, Quincy, Rendezvous, Village, Far East Collection, A by Adina, Adina Hotels, Vibe Hotels, Travelodge Hotels and TFE Hotels Collection. We own more than 10 hospitality assets and operate a combined portfolio of more than 17,000 rooms under management across over 100 hotels and serviced residences in ten countries - Australia, Austria, Denmark, Germany, Hungary, Japan, Malaysia, New Zealand, Singapore and Switzerland - with more in our development pipeline.

Formed as a 70-30 joint venture in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited, we in turn completed a 50-50 joint venture through our wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, with Australia's Toga Group to form Toga Far East Hotels (TFE Hotels).

You will be part of a performance marketing digital team responsible for driving eCommerce capabilities at Far East Hospitality. As the Assistant Manager, Email & Loyalty Marketing, you will take ownership of the strategies and KPIs for the group's membership programme.

• Strategize and design roadmap to grow and future-proof the membership programme, from revenue generation and data management to marketing technology and member experience.
• Develop marketing automation journeys and create personalized email content on Salesforce Marketing Cloud (SFMC), perform database segmentation and run regular A/B tests to drive engagement and return stays.
• Analyse performance of membership growth and engagement, marketing automation and email campaign performance using Salesforce Marketing Cloud (SFMC), Google Analytics, Looker Studio and email deliverability tools.
• Plan and execute multi-market initiatives, both digital and offline, to acquire and engage members.
• Provide governance and training to internal stakeholders, where necessary, on the membership programme.
• Perform any other duties assigned by supervisor, carrying them out diligently and professionally.

• Degree in Business, Marketing, Hospitality, or a related field
• Minimum 4 to 6 years of work experience in email marketing/marketing automation and/or loyalty programme management
• Ability to thrive in a fast-paced, dynamic environment, while being detail-oriented
• Strong copywriting and analytical skills
• Hands-on experience with Salesforce Marketing Cloud (SFMC) will be advantageous