Assistant Manager, Marketing (B2B - Trade & Product Marketing)

Key Responsibilities

• Execute regional marketing, branding, and communication initiatives to enhance brand visibility and market positioning across Asia Pacific Region.

• Plan and implement integrated marketing campaigns, including digital, specification, channel, retail, and trade marketing activities.

• Coordinate regional product launches and ensure effective deployment across markets through close collaboration with country teams and channel partners.

• Develop marketing toolkits, sales enablement materials, and campaign assets to support consistent execution across countries.

• Drive digital marketing initiatives, including website optimization, social media engagement, and AI search visibility.

• Build relationships with architects, designers, developers, distributors, dealers, and other industry stakeholders to increase specification opportunities and market reach.

• Partner with sales teams to support lead generation, project conversions, trade promotions, retail activations, and sales growth.

• Conduct market research and competitor analysis to identify opportunities and improve market competitiveness.

• Monitor marketing performance, analyze campaign effectiveness, and recommend improvements to maximize ROI.

• Support budget management and undertake additional responsibilities as assigned by Management.