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Assistant Marketing Communication Manager
Frasers Property
Full Time
Singapore
Mid Level
Competitive
Description
- Initiates all year-round planning that leads to execution of MarCom activities and work in collaboration with various stakeholders to achieve goals. These include managing external agency partners and vendors, KOLs, Influencer and drive development of marketing initiatives on web banners, print ads, landing pages, email content, marketing collateral, sales tools and upkeeping and updating property info and image across all channels.
- Strategize and implement brand, PR and marketing campaigns in accordance with organizational branding and overall business objective.
- To support relevant department in marketing area of work including sales and operations
- To driving ranking in different platform like tripadvisor, OTAs, B2B platforms etc
- To work with Revenue team and corporate office team in planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising and maintain social media presence across all digital channels.
- Plan and implement direct marketing approaches including targeting, personalization of messages and measurability, data analysis, customer profiling and segmentation and support in driving sales and revenue by implement EDM, tactical promo to drive direct sales.
- Manage and lead the digital marketing strategy and execution across marketing channels (Social, Web, Content, Email, Display, Search) as well as across ad platforms.
- Conduct assessment and reporting on the performance of all digital marketing campaigns.
- Perform related ad-hoc duties as assigned.