Assistant Marketing & Leasing Manager

Key Responsibilities

Marketing & Brand Growth

Campaign Strategy & Execution

·        Conceptualise and execute integrated marketing campaigns across branding, promotions, digital platforms and loyalty initiatives.

·        Drive initiatives to increase footfall, delivery sales and brand engagement.

·        Track, analyse and report on campaign performance with actionable insights for optimisation.

Digital & Social Media

·        Manage and grow official social media platforms and digital channels.

·        Develop engaging, trend-driven content that resonates with local audiences.

·        Stay ahead of social trends, viral movements and emerging digital formats to keep brands culturally relevant.

·        Work closely with agencies, content creators, media and KOLs to amplify brand reach.

·        Support paid media planning and performance marketing efforts.

AI & Innovation

·        Leverage AI tools to enhance marketing efficiency, content creation, campaign ideation and data analysis.

·        Experiment with new digital technologies and platforms to improve productivity and creative output.

·        Continuously explore innovative ways to modernise traditional F&B marketing approaches.

Brand & Communications

·        Ensure consistency in brand positioning and visual identity across all touchpoints.

·        Design & develop marketing collaterals (print and digital) and oversee production timelines.

·        Work closely with operations teams to ensure effective campaign rollouts at outlets.

·        Manage customer feedback channels and support reputation management.

Market Intelligence & Partnerships

·        Conduct competitor and industry research to identify growth opportunities.

·        Maintain strong relationships with delivery aggregators and strategic partners for joint campaigns.

·        Coordinate with POS vendors and internal teams on pricing updates and promotional mechanics.

Leasing & Tenant Management (for Kedai Kopi)

·        Support tenant acquisition efforts for coffeeshop and food retail spaces.

·        Build and maintain strong relationships with tenants to ensure long-term collaboration and satisfaction.

·        Monitor market trends and rental benchmarks to maintain competitive leasing strategies.

·        Provide updates and reports on leasing performance and occupancy.

Requirements

·        Positive working attitude with a good personality.

·        Min. 3 years of relevant experience in marketing.

·        Candidate must possess at least a Diploma or Degree in Marketing/Business or similar subject

·        Highly organised, responsive and able to manage multiple projects in a fast-paced environment.

·        Results-oriented, independent, strong work ethic, and a strong team player.

·        Strong communication skills in English and Chinese (to liaise with stakeholders and tenants).

·        Social Media Analytics and advertising experience with a good knowledge of the F&B industry will be an advantage.

·        Strong interest in social media trends, pop culture and viral content, SEO, SEM, WordPress, HTML (not a must)

·        Comfortable using AI tools for content creation, research and workflow efficiency.

·        Proficient in Canva, Photoshop, Illustrator or other design software.

·        Responsive in dealing with multiple stakeholders in a deadline driven environment.

·        Proficiency in MS Word, PowerPoint and Excel.

·        Experience in online marketplaces and e-commerce would be a plus.

Please kindly include the following information in your resume:

•        Date of Availability and Notice period

•        Job Functions and Interests

•        Current and Expected salary

•        Reason(s) for leaving

•        Work experiences in point forms

•        Education background

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We regret to inform that only shortlisted candidates would be notified.*

We wish you all the best in your career search!