Assistant Marketing Manager

BigFundr is an MAS-licensed fintech investment platform and a subsidiary of Maxi-Cash Capital Management, under SGX-listed Aspial Lifestyle Limited, part of the Aspial Corporation Limited group. Backed by a trusted and established corporate group, BigFundr provides retail investors with access to real estate-backed fixed-income investment opportunities.

We are seeking a dynamic and detail-oriented Assistant Marketing Manager to drive impactful marketing initiatives. This role is ideal for a skilled marketer with at least four years of experience, preferably in fintech, who excels in CRM, campaign execution, agency management, and stakeholder engagement.

The ideal candidate is a meticulous planner, a strong communicator, and a proficient writer who can develop compelling content and execute marketing strategies that drive investor engagement and business growth. The successful candidate will work closely with internal stakeholders, external agencies, and the sales team to ensure seamless execution of marketing initiatives and customer engagement programmes.

Key Responsibilities

Marketing Strategy & Campaign Management

• Plan and execute integrated multi-channel marketing campaigns to drive investor acquisition, engagement, and retention.

• Develop and implement marketing initiatives aligned with business objectives and growth targets.

• Monitor campaign performance, analyse results, and recommend improvements to optimise marketing effectiveness.

• Ensure all marketing activities are consistent with brand positioning, regulatory requirements, and corporate guidelines.

CRM & Customer Engagement

• Manage and optimise CRM strategies to enhance customer experience and investor retention.

• Oversee customer database management, segmentation, and engagement activities

• Analyse customer behaviour and campaign data to identify opportunities for improved engagement and conversion.

• Ensure customer records are accurately maintained and updated within the CRM platform.

Content Development & Communications

• Develop compelling marketing content including investor communications, newsletters, articles, presentations, and campaign materials.

• Review and refine marketing copy to ensure clarity, accuracy, and brand consistency.

• Support corporate communications and promotional activities across digital and traditional channels.

Agency & Vendor Management

• Manage relationships with marketing agencies, designers, media partners, printers, and external vendors.

• Coordinate campaign deliverables, timelines, budgets, and quality control measures

• Ensure timely and high-quality execution of marketing materials and campaigns.

Sales & Business Development Support

• Partner with the sales team to prepare proposals, quotations, presentations, contracts, and marketing materials.

• Support client acquisition initiatives and investor engagement activities.

• Coordinate with compliance, finance, legal, product, and operations teams to facilitate deal closure and client onboarding.

• Assist in managing client communications and resolving issues arising during the sales and onboarding process.

Reporting & Stakeholder Management

• Prepare marketing performance reports, business updates, and management presentations.

• Track key marketing and sales metrics, including campaign performance, lead generation, conversion rates, and pipeline progress.

• Collaborate with cross-functional teams to ensure alignment with overall business objectives.

• Support strategic marketing projects and other ad hoc initiatives assigned by management.

 Requirements

• Degree in Marketing, Communications, Business, Finance, or a related discipline.

• Minimum 4 to 6 years of relevant experience in marketing, CRM, campaign management, customer engagement, or business development support.

• Experience in planning and executing digital and integrated marketing campaigns.

• Strong writing and content development skills, with experience preparing investor communications, marketing collateral, and presentations.

• Hands-on experience managing CRM platforms and customer engagement programmes.

• Experience managing external agencies and vendors.

• Strong analytical skills with the ability to interpret campaign data and generate actionable insights.

• Excellent communication, stakeholder management, and project coordination skills.

• Proficient in Microsoft Office applications and marketing technology platforms.

• Experience in fintech, financial services, investment, lending, real estate, or regulated industries will be highly preferred.

Key Competencies

• Marketing Strategy & Execution

• CRM & Customer Lifecycle Management

• Campaign Management

• Content Development & Copywriting

• Agency & Vendor Management

• Investor Engagement

• Stakeholder Management

• Project Management

• Analytical & Reporting Skills

• Attention to Detail

• Business Acumen

• Cross-Functional Collaboration