Assistant Marketing Manager (B2C)

Job ID: 1422782

Job Summary:
Lead strategic marketing and trade initiatives to drive brand growth, market share, and sales performance across ethical and consumer healthcare channels.

Responsibilities:

• Lead and provide strategic direction to the commercial and marketing team to achieve product sales targets.
• Develop and execute marketing strategies and roadmaps for existing and new brands.
• Identify business expansion opportunities through consumer and patient insights.
• Conduct in-depth market, opportunity, and competitive analysis to inform decision-making.
• Drive digital marketing and e-commerce initiatives to enhance brand visibility and sales.
• Define, track, and report marketing metrics and KPIs to measure campaign effectiveness.
• Contribute to global healthcare brand initiatives, including new product development.
• Plan, monitor, and optimize the utilization of marketing and trade A&P budgets to maximize ROI.
• Support the sales team through regular joint field calls to strengthen execution and collaboration.
• Develop and execute trade marketing plans aligned with annual sales targets to grow sales, market share, and profitability.
• Establish and manage annual trade marketing activities with key chain pharmacies, hypermarkets, government retail pharmacies, and independent pharmacies.
• Collaborate with sales, supply chain, and regulatory teams to ensure effective execution of trade marketing initiatives.
• Ensure all marketing materials comply with local regulatory requirements and internal guidelines.
• Build and maintain strong relationships with Key Opinion Leaders, Category Managers, and senior stakeholders across ethical and consumer healthcare channels.

Requirements:

• At least 3 years of product management experience within the FMCG industry.
• Strong business acumen with proven analytical and negotiation skills.
• Demonstrated ability to work independently while handling confidential information with discretion.
• Good attitude with strong interpersonal and stakeholder management skills.
• Proficiency in Microsoft Word, Excel, and PowerPoint.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.
Please kindly refer to the Privacy Policy of Good Job Creations for your reference:
https://goodjobcreations.com.sg/en/privacy-policy/

EA Personnel Name: Yang Soon Meng
EA Personnel Reg. no.: R25157469
EA License no.: 07C5771
#SCR-yoke-hui