Assistant Marketing Manager

·          Create high quality, social media images and videos, for authentic story telling.

·          Collaborate with influencers to create quality, social media content.

·          Plan and carry out digital advertising SEM, SEO, display ads, pay per click, paid social ads to drive traffic.

·          Identify User Generated Content (UGC) to post on Chinatown Singapore social media channels and website.

·          Proficiency in digital marketing tools and platforms and manage multiple social media accounts.

·          Innately a natural content creator, story teller and copywriter.

·          Develop, execute marketing strategy, manage, and grow the Association’s social media engagement and presence

·          Review and update website and social media content

·          Ideate, develop event briefs, execute and oversee event plans alongside the event organizers and/or stakeholders

·          Develop workshops, talks, events, tours, and other on-ground activations to promote the Chinatown precinct

·          Engage with stakeholders and content partners for collaborations

·          Outreach for new curation and program for Themed Market

·          Communicate and co-ordinate with precinct-wide stakeholders for assorted marketing features and promotions

Requirements

·          Diploma/ Degree in Marketing, Business, or any related discipline

·          Preferably with at least 3 years of managerial experience

·          Strong leadership, analytical, and project management skills with excellent organizational skills to function effectively and multi-task under time constraints and within established timelines

·          Skilled with various social media and digital channels

·          Creative mindset and an eye for detail on the latest market trends

·          Fluent in English and Mandarin (required to serve Mandarin-speaking stakeholders). Excellent written and verbal communication skills