Associate Director / Director – Regional Digital Lead

As a key leadership member of the team, you are highly collaborative, a self-starter, with strong problem solving and analytical ability, with a track record of a “test & learn” mindset. You’ll be responsible for the operations, performance and technology of client account; ensuring operational excellence and performance delivery at scale across the region. Owns digital activation standards, performance optimisation, and technology enablement to ensure strategies are executed efficiently and consistently.

Key Responsibilities

• Own regional digital operations and performance governance across platforms and markets


• Drive performance optimisation against agreed KPIs and business outcomes


• Lead adoption and effective use of adtech, martech, and performance tools


• Define and maintain standard operating models, workflows, and execution standards


• Translate strategy and category intent into scalable, high‑performing execution


• Support digital transformation and acceleration initiatives


• Manage, coordinate and communicate with cross functional and client working teams to deliver commercial success.


• Own and maintain brand safety requirements across processes, teams and campaigns.


• Work with external partners to drive test and learn initiatives with innovation agenda.

Qualifications:

• Bachelor’s Degree


• 8-10 years in digital media, with special emphasis on digital and an expert understanding of ad:tech solutions across display, mobile, video, social and search.


• Current hands-on experience across platforms such as DV360, TTD, Google Ads, Meta Business Manager. Knowledge of Adobe Analytics and Adobe DMP will be a plus


• Excellent interpersonal, verbal, written communication and presentation skills.


• Intuitive with strong commercial acumen and work ethic.


• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum.


• High competency level in analysis & insight generation; demonstrated advanced Excel and PowerPoint skills.


• Experience managing and delivering against performance KPIs.


• Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels.