Description
PHD Media is part of the Omnicom Media, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives.
In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.
Working for PHD Singapore:
At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge.
Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications.
We are part of OM which has been awarded as “Best Company to Work for in Asia” three years in a row and awarded for being the “Most Caring Company in Asia” in 2023.
Working at PHD Singapore you get:
- Flexi Benefits (From prescriptive spectacles to hotel stays or even a baking class if you will).
- Quarterly & Monthly interactive sessions led both internally and externally (Usually accompanied with food & drinks).
- Events organised by the social committee (our very own Chief Happiness Officers).
- Trainings such as LEAP / SPRINT programme so you can grow & advance your career.
We work closely with our clients to deliver campaign performance. We continuously share learnings to fast-track initiatives across markets, and we take pride in sharing our knowledge to improve client performance and agency capabilities.
Working with the team, you get to gain exposure and work closely with different departments internally and externally (e.g. marketing, product, data & analytics).
We have a very collaborate approach within the team; everyone’s role and personal approach is critical to our success, especially as the team continues to grow. We invest in everyone’s development, with a clear progression path tailored to support everyone to become industry leaders.
Scope of role:
The Account Management Community is at the very heart of the business and critical to its market perception and business health. This community is therefore tasked with creating a recognized market-leading position in implementational / executional management and client servicing.
Reporting Structure:
- You report to the Business Director
- You are expected to assist in managing your team as well as any specialist delivery services that are being deployed in your business.
The role encompasses:
- Involvement in the media strategy development process
- The effective translation of the media strategy / property into detailed plans
- Identification and management of creative / innovative media initiatives that are born out of the strategic media direction.
- Working across business units: assisting in the management of the implementation of plans throughout their delivery.
- Client liaison.
Key Responsibilities:
1. Origination of the Media Plan
- Working with the Business Director and client to create clear and coherent plans that bring the media strategy to life.
- In-depth assessment of all candidate media options and detailed recommendation of proposed communication solutions.
- Involvement in creative development workshops as required.
- Working closely with the Business Director in your team to ensure smooth and relevant translation from strategy to plan.
- Assess, identify and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan.
- Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required.
2. Management of the implementational process and client relationship management
- Key gatekeeper between local markets & clients. Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues).
- Origination of detailed briefs for relevant third-party units (e.g. the Buying Unit, Direct etc.).
- Working with the local markets, ensure day to day management and ownership of implementation process. Ensure brief is delivered / brought to plan, within appropriate criteria (budget, target …)
- Collation and reporting of competitive data (when relevant).
- Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports).
- Post campaign reporting that quantifies the value of the media strategy.
3. Development and direction of key team members
- Clear delegation and clarity when it comes to all basic tasks
4. Protecting our high standards
- Ensure that any work that leaves the agency is of the highest standard
- Be part of producing ideas that inspire, motivate, engage and create commercial action
- Be part of producing award winning work
- Always challenge “mediocrity” (if you don’t know what this means, ask your CEO)
5. Integration
- Think like a solutions provider
- Ensure you encourage the use of other agency services
Experience required:
- Tertiary qualified
- 6+ years of industry experience strong media planning & buying experience, specially digital
- Good understanding of media fundamentals and strategic planning capabilities
- Strong client facing communication & presentation skills
Personal Attributes:
- A ‘Can Do’ attitude
- Tenacious
- Business savvy
- Entrepreneurial
- Persuasive
- Leadership qualities
- Great interpersonal and communication skills internally, with media owners and clients