Associate Performance Marketing Specialist (Digital Marketing I Fashion)

Basic $ 4,500 - $5,200 + AWS + Variable Bonus

Excellent Welfare and Benefits + Career Progression

Working location: Tai Seng

Working Days: Monday – Friday

Working Hours: 9am – 6pm

Job Responsibilities:

Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic and Paid Social channels, ensuring alignment with growth objectives

Plan and execute A/B testing, alongside exploring new platforms to embark on for paid performance efforts

Formulate performance marketing strategies that align with business goals and KPIs

Set and achieve quantifiable goals for all paid marketing activities to track and measure success

Plan and review budgets to ensure efficient ad spend across various channels, optimizing ROI

Collaborate with partner agencies and other internal teams to create consistent and aligned communications across all channels

Stay abreast of emerging digital tools, platforms, and trends to diversify and optimize the channel mix and identify new opportunities

Conduct research on market trends, brand's target audiences, and competitors to drive awareness, engagement, and conversions

Analyse reports and web traffic data to map the customer journey, identify trends, and make data-driven decisions

Collaborate with internal stakeholders to align efforts and achieve shared marketing goals

Explore possibilities of business expansions into new markets with performance marketing efforts

Work closely with stakeholders of various markets to explore opportunities of growth and scaling up, ensuring that KPIs are achieved

Will be interacting with external agencies to ensure hygiene and best practices are executed and aligned with brand guidelines

Requirements:

Bachelor’s Degree in Marketing or related fields

Minimum 3-4 years of digital agency, digital marketing or ECommerce marketing

Prior experience in the retail / fashion industry would be a plus

Prior experience in expansion into markets with performance marketing, would be a plus

Experience with Google Analytics, Google Adwords, Programmatic, Paid Social advertising platforms, Microsoft and Affiliates (advantage if have)

Experience with data analysis and a data driven environment

Candidates are encouraged to apply this position via Apply Now button with the following information in the resume

Work experiences and job responsibilities

Current and Expected salary

Reason for leaving

Date of availability

Education background

We regret that only shortlisted candidates will be contacted.