海外市场运营总监
ATMEDIA PTE. LTD.
Description
About the role
You will be responsible for Southeast Asian markets, primarily Singapore and Malaysia, developing and managing distributors throughout their lifecycle. You will research regional market channel characteristics, build a stable and efficient distributor system, formulate reasonable distributor cooperation policies, incentive schemes and training plans, empower distributor teams, maintain good cooperative relationships, and gradually expand distributor networks in other Southeast Asian markets to achieve full regional channel coverage.
Key responsibilities
Develop and manage distributors in Singapore and Malaysia, research regional market channel characteristics, and build a stable and efficient distributor system
Formulate distributor cooperation policies, incentive schemes, and training plans to empower distributor teams and maintain good cooperative relationships
Coordinate full-channel operations in Singapore and Malaysia C-end markets, including offline supermarkets, fresh stores, food service channels, online e-commerce platforms, and social media
Develop region-specific operational strategies based on local consumption habits and needs, expand C-end channels, maintain users, and handle after-sales support
Conduct regular research on marine food market dynamics, competitive landscape, and relevant policies in Singapore, Malaysia, and other Southeast Asian markets
Output market research and analysis reports, decompose and track regional sales and operational targets, and coordinate efficient connections between company headquarters, local distributors, and C-end channels
Ensure smooth product supply and logistics distribution, and resolve cooperation and operational issues promptly
Lead local product brand promotion work, plan and execute promotional activities, product tastings, and online marketing campaigns based on local market characteristics
Track sales and operational data, analyze market pain points, user needs, and operational gaps to identify market opportunities
Coordinate product quality management, liaise with headquarters supply chain and local distributors, supervise product storage and transportation quality assurance, and handle product quality complaints
About you
Bachelor's degree or above; marketing, food science, or related majors preferred
5 years or more of relevant local market work experience
Experience in food products (preferably marine food) or fast-moving consumer goods
Prior experience in Singapore and Malaysia markets, distributor management, and C-end operations preferred
Fluent in English and Chinese (listening, speaking, reading, and writing)
Excellent communication, negotiation, market development, and coordinated operations capabilities
Willing to be based long-term in Singapore and able to accept short-term business travel
Understanding of Southeast Asian food industry policies
Proficient in office software, responsible, strong stress tolerance, and basic data analysis capabilities