AVP (Customer Lifetime Management) | 6 Months | Raffles Place | UP to $7K

Work location: Raffles place
Working hours: Mon - Fri, 9am to 6pm
Duration: 6 Months Contract

Job Purpose
You will support and drive the design and execution of customer lifecycle strategies to maximise customer value, retention and engagement. Leverage data and insights to implement targeted initiatives across acquisition, engagement, onboarding journeys, cross-sell/upsell, and retention journeys.

The Job

Lifecycle Strategy Execution
Execute customer lifecycle initiatives across onboarding, engagement, retention and re-purchase journeys
Drive campaigns and initiatives to improve customer lifetime value, cross-sell/upsell, and policy holdings per customer
Design targeted segmentation and personalised engagement strategies across agent-assisted and digital channels
Collaborate with distribution, product, digital and analytics team to deliver aligned customer initiatives

Customer Analytics & Insights Application
Analyse and translate customer and campaign data to generate insights and actionable recommendations
Monitor KPIs (retention, cross-sell rate, CLM, Policy holdings per customer, BOS) and provide regular performance updates

Leads and Opportunities Management
Develop end-to-end framework for leads and opportunities assignment and tracking.
Oversee end-to-end leads and opportunities management, governance, stakeholders' alignment, and continuous optimisation to improve leads quality, turnaround time, and conversion performance.

Requirements

A Degree holder with 8 years of relevant experience in digital marketing, automation, process improvement
Strong business acumen, good collaboration skills and an effective team player
Ability to bring together and work across functional teams
Strong analytical skills
Results orientated

We regret to inform that only shortlisted candidates will be notified.

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