Description
B2C Commercial Manager
Location: Singapore
Company: Nestle, Nespresso
Type of contract: Permanent
As a B2C Commercial Manager, you will Drive the business results and brand image by translating and implementing the global commercial strategy into the local market and ensuring the omnichannel consumer experience across all B2C consumer touchpoints, including Boutiques, Trade, and E-business (B2C and B2B).
What will be your key responsibilities
Drive business results and brand image
Develop and implement the omni-channel B2C strategy based on data & insights
Integrate and coordinate across all the channels to ensure synergy for seamless consumer experience and facilitate an effective consumer feedback loop
Key liaison with Marketing to drive Omni channel acquisition and usage
Responsible for product selection and pricing
Identify commercial opportunities in the market to foster sustainable growth in the B2C channels
Manage B2C P&L
Ensure seamless execution across B2C channels
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Achieve B2C channel KPIs
2. Department and Management Responsibilities
As part of the local Management Team, drive the overall B2C business results by making tactical and strategic decisions and by building the B2C team in a sustainable way
Drive innovative solutions by following the latest developments in the field and stay up to date on competitors
Act as a B2C spokesperson within the organisation and in the Management Team and be the end-responsible for the department and the department's results
Translate the global strategy to local market needs and define initiatives to achieve business results
Ensure that optimal investments and decisions are made in the OP process for both CAPEX and OPEX, in collaboration with Finance, for PFME in collaboration with Marketing
"Lead leaders" by promoting leadership skills
Manage the overall B2C budget
Align with HQ stakeholders and other markets' counterparts on strategy, priorities and best practices
Improve and implement efficient ways of working in line with the operational plan and company guidelines
3. People & Performance Management
Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
Build a strong team where team members collaborate effectively and understand their shared goals and purpose
Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by using the PDP methodology
Lead by example in terms of Nestle Leadership Framework behaviors and safety leadership
Build the culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism
What your experience should include
Education: MSc/MA level in business administration, marketing or relevant field
Professional experience:
More than 10 years in business operations experience
Extensive commercial experience in marketing and sales, with a strategic mindset, preferably in a high-end luxury brand or FMCG
Experience in Partnership Management/3rd Party Management/Field Sales Management
Extensive organizational and leadership experience