Brand & Commercial Manager (Creative, AI)

Founded in2018, Ebb & Flow Group is a fast-growing Singapore-based hospitality group dedicated to building distinctive brands and delivering exceptional dining experiences.

Leveraging AI and technology to drive growth and scale, our portfolio includes award-winning one Michelin-starred Willow and culture-forward concepts like Casa Vostra, Carlitos and temper. Wine Room & Lounge.

The Opportunity:

We’re looking for a Brand & Commercial Manager (Creative, AI) to drive end-to-end growth and performance for a cluster of key brands. This role is for someone with high autonomy, sharp taste and commercial sense who sees AI as a strategic brand and business advantage.

Who you are:

Creative

• You have excellent taste, and care deeply about brand aesthetics


• You know what makes people convert and can create high-quality, social-first content (photo/video/editing/AI)

Commercially-minded

• You understand what drives demand, conversion, and repeat visits


• You balance brand storytelling with business outcomes

High Autonomy & Highly Executional

• You are driven, self-motivated and have extremely high ownership


• You’re hands-on, proactive and comfortable with ambiguity


• You don’t wait for perfect conditions — you experiment and make things happen

AI-native

You use AI daily and view AI as a massive creative and productivity opportunity. You might not be “technical", but you've dabbled and created with all the latest models, tools and platforms.

• You execute most daily work with the help of AI agents and tools


• Generate insights, ideate and produce creative results using latest models


• Comfortable leveraging AI as a force multiplier, for instance by setting up automations and agentic workflows in the context of marketing, creative and growth

What you’ll be doing:

Brand Ownership

• Lead and own the end-to-end strategy and execution of consumer-first activations to achieve brand and commercial targets


• Be a brand guardian across all digital, social, PR and outlet touchpoints

Social Media, Digital & CRM Marketing

• Own social strategy, execution and performance across platforms (Instagram, TikTok, emerging channels etc)


• Conceptualise and produce high-impact, on-brand content shot on iPhone, with partner videographers, or powered by AI


• Drive CRM initiatives that deepen loyalty and lifetime value


• (Bonus) Hands-on experience with performance marketing and paid media fundamentals

PR, KOL& Partnerships

• Lead earned media strategy to drive reach, relevance and brand authority


• Engage high-impact KOLs and creators aligned with growth objectives


• Forge strategic media and brand partnerships to unlock new audiences and business opportunities

Requirements

• Min 5 years career experience —digital marketing or related field advatageous. Prior F&B, retail, lifestyle, hospitality or similar consumer categories a plus.


• You actively use or are excited to learn more about the latest generative AI tools across image, video, and text (e.g. Midjourney, RunwayML, Higgsfield, TopazLabs, Grok, Perplexity etc)


• Proven ability to run campaigns and produce content that drives real outcomes


• Strong working knowledge of social platforms and performance tracking


• Able to manage multiple moving projects and stakeholders with quality


• Proficient in editing/design/AI tools (e.g. Canva, CapCut, Nano Banana, Kling, Veo etc)

What We Offer

• High autonomy and a chance to build brands with strong cultural relevance and ultra-high growth


• A team that values taste, speed, and accountability


• Very competitive salary


• Career development in one of Singapore’s most exciting hospitality groups


• Staff discount across all dining concepts in Singapore


• Work-from-anywhere on Mondays


• Medical Coverage


• Birthday Leave