Brand & Content Marketing Specialist — Calvary Carpentry

Brand & Content Marketing Specialist — Calvary Carpentry

Location: Singapore (Kampung Bugis HQ/showroom) | Type: Full-time, permanent Reports to: Head of Business Development

About Calvary Carpentry

Calvary Carpentry is Singapore's exclusive distributor for Accoya, Champaca, OneWood, Dasso, ALPI, and Sicaro timber systems, and the team behind proprietary products like K-Lite and Calvary Composite. We work with architects, developers, main contractors, and specifiers on projects ranging from residential decking to landmark developments like the MBS Boardwalk. Our audience is technical and discerning — our brand has to be premium, precise, and credible, never generic or lifestyle-driven.

The Role

We're looking for someone with genuine taste and a disciplined eye — someone who can take our existing brand system and make it come to life across every touchpoint, without needing to reinvent it. You'll be the person who catches the typo before it goes to print, who knows instinctively when a layout is 90% right and fixes the last 10%, and who can take a rough brief and make good default decisions.

You'll own design, written content, and brand consistency end-to-end, and play a hands-on supporting role in our paid campaigns and trade exhibitions — working alongside our BD lead and sales team rather than leading those independently.

What You'll Own

Collateral & Print Production

• Company and product brochures, spec sheets, signage, exhibition materials, and print-ready files, built to a professional standard with zero tolerance for typos or inconsistent formatting

• Manage the print production process end-to-end: proofing, vendor liaison, and sign-off before anything goes to press

Website & Digital Upkeep

• Keep our company web page updated with new products, projects, and pages if needed

• Ongoing fixes and improvements to layout, imagery, typography, and UI/UX consistency on our company website

• Keep the site visually and functionally consistent

Written & Visual Content

• Write and publish blog posts and LinkedIn content (company page) that build credibility with architects, developers, and specifiers — topics and positioning set by leadership, drafting and execution owned by you

• Photo and video content capture and editing/curation for social media and marketing use

• Turn project completions and technical material into content that reads as credible, not promotional

Brand Consistency & QC

• Act as the last line of defence on fonts, colours, spacing, and tone across every piece of collateral before it ships or prints

• Flag and fix inconsistencies proactively, not just when asked

Design System Stewardship

• Maintain and extend our templates and brand guidelines so quality doesn't depend on one person's memory

• Keep all brand assets organised and current in a single, shared source of truth

Where You'll Support

Paid Advertising

• Assist our paid media specialist with campaign creative, ad copy, and platform-ready assets

• Help monitor campaign performance and flag anything that looks off — a second set of eyes, not the strategic owner

• Campaign strategy, budget, and platform management sit with our paid media specialist

Exhibitions & Events

• Support exhibition planning and logistics: materials preparation, vendor coordination support, and on-site assistance during setup and the event itself

• Help with post-event follow-up and content capture

• Overall event leadership, budget, and final decisions sit with the BD lead

What We're Looking For

Essentials:

• 3–6 years of experience spanning brand/content design and written content, with a portfolio that shows real brand thinking, not just template execution — B2B, corporate, or technical/industrial experience is a strong plus

• Fluent in Adobe InDesign, Photoshop, and Illustrator — our production pipeline is Adobe-based and file compatibility across the team is non-negotiable

• Strong written communication skills — comfortable drafting blog and LinkedIn content in a technical, credible tone, not lifestyle or consumer copywriting

• Comfortable navigating paid social and search platforms (Meta Ads Manager, Google Ads) enough to prepare assets and support a specialist — not required to have run campaigns independently

• Reliable under logistics-heavy, high-pressure situations like trade show setup — follow-through matters more than leadership experience here

• Meticulous by nature — you proofread your own work before anyone asks you to

• Comfortable taking a brief with gaps in it and making sound calls without needing every decision spelled out

• Strong communicator who can push back on a bad brief constructively, but respects final call

Preferred:

• Working knowledge of basic SEO principles for web content

• Prior experience in construction, architecture, interior design, or another technical B2B industry

Benefits

• Standard CPF contributions

• Medical/dental coverage

• Generous leave entitlement

Compensation

SGD 3,800–4,500/month, commensurate with portfolio and experience, plus standard CPF contributions.

To Apply

Portfolio required — please include at least one example of brand/collateral work for a B2B or technical audience, and one example where you had to work within someone else's existing brand guidelines.