Description
Vinda is a leading hygiene and personal care company in Asia with beloved key brands Vinda, Tempo, Tork, TENA, Dr. P, Libresse, Libero and Drypers.
We are seeking a dynamic and detail-oriented Senior Brand Manager to support and execute 360° brand marketing initiatives across both ATL (Above The Line) and BTL (Below The Line) channels. This role is pivotal in driving brand awareness, consumer engagement, and achieving key business objectives in alignment with strategic brand direction.
Key Responsibilities:
Strategic & Tactical Marketing
• Able to translate insights into brand marketing initiatives aligned with overall business plans and brand strategies.
• Develop and execute integrated marketing campaigns (ATL & BTL) to enhance brand visibility across all touchpoints.
• Develop annual marketing and business plans, providing insights and strategic inputs.
Campaign & Activation Execution
• Manage the assigned brand’s new product launch, assessment and deployment with 6Ps.
•Lead the execution of approved brand activities, working closely with internal stakeholders and external agencies.
• Develop POSM materials and overseeing sampling programs across key touchpoints (in-store, on-ground, hospitals, clinics), including development of tools and materials.
Effective Cross-Functional Collaboration
• Build productive working relationship with key stakeholder to manage day to day operations and external agencies (creative and media)
ROI and P&L Management
• Track and evaluate campaign effectiveness, recommend solutions and improvement to meet annual target.
• Monitor A&P (Advertising & Promotion) spending, ensuring adherence to allocated budgets with correct financial coding (IO/GL).
• Analyze internal sales trends and update monthly performance reports.
Channel & Shopper Marketing
• Understand shopper insights and channel dynamics to support development of customer-specific marketing strategies.
• Work with Sales to plan and execute promotional activities and evaluate ROI post-execution.
• Lead tactical promotions to close sales gaps, in alignment with sales and key account teams.
• Lead in the creation and execution of merchandising guidelines for launches and relaunches.
Requirements & Skills:
• Degree in Marketing, Business Administration, Commerce, or related discipline
• At least 5- 7 years of FMCG Marketing &/or Trade Marketing experience
• Solid understanding of both traditional and digital media.
• Strong analytical and reporting skills.
• Familiarity with Retail and E-Commerce environments.
• Experience in working with external agencies and internal cross-functional teams.
• Ability to manage budgets and marketing spend effectively.
• Strong project management, communication, and organizational skills.
• Able to juggle multiple projects within tight deadlines, work well under pressure, & excel in a fast pace working environment