Brand Manager (Marketing)/Assistant Brand Manager (Marketing)

The 1872 Clipper Tea Co. is seeking a visionary Brand & Marketing Manager to be part of its core management team. As the strategic architect of our "farm-to-cup" evolution, you will be a key driver of our next level of growth, bridging our rich heritage with modern lifestyle trends and ensuring ethical commerce remains at the heart of our global expansion. This is a pivotal role for a creative storyteller who understands the nuance of premium retail/F&B and the data-driven world of modern e-commerce. Reporting directly to the General Manager, you will manage the synergy between our digital flagship, physical retail boutiques, and signature tea bars.

Roles & Responsibilities

Strategic Brand & Partnerships

• Develop and execute a marketing roadmap that elevates "modern tea culture" and defines our market positioning.

• Identify and secure high-impact partnerships with lifestyle brands, luxury hospitality, and corporate entities to expand brand reach and prestige.

• Champion the "Ethical Commerce" narrative, ensuring our commitment to grower communities is a core USP integrated into all brand and partnership touchpoints.

Campaign Management & Performance

• Lead the planning and rollout of 360-degree marketing campaigns across digital, retail, and tea bar channels.

• Manage and optimise the marketing budget, ensuring high efficiency in spend.

• Track and report on campaign performance, focusing on ROAS and ROI across all consumer touchpoints.

 Digital & E-commerce Growth

•  Direct the growth of our digital flagship, optimising the UI/UX and user journey for a premium, seamless experience.

• Manage full-funnel digital marketing, including SEO/SEM strategy, paid social media, and email automation flows.

 Omni-channel Integration (Retail & Tea Bars)

• Design immersive O2O (Online-to-Offline) campaigns to drive foot traffic and loyalty for physical boutiques and tea bars.

• Ensure a consistent, world-class sensory brand experience across all physical "offline" touchpoints.

Public Relationship, KOL & Community Engagement

• Lead a robust Public Relationship and communications strategy to position the brand within premium tea and lifestyle sectors.

• Identify and manage high-value partnerships with KOLs and influencers who align with our values of craftsmanship and sustainability.

Team Leadership

• Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.

• Direct the creation of high-fidelity brand assets that honor our history while appealing to a contemporary global audience.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.

• 3-4 years in Brand/Marketing Management, specifically within Retail, FMCG, or specialty tea or coffee.

• Proven track record in scaling e-commerce platforms (Shopify) and managing performance marketing.

• A deep, genuine commitment to ethical sourcing, sustainability, and community impact.

• Exceptional storytelling and presentation skills; ability to influence stakeholders at a group level.

• A sincere appreciation for tea culture and heritage-led innovation