Brand Marketing Executive

Key Responsibilities

• Plan and execute integrated marketing campaigns for vehicle promotions, launches, and pre-owned car sales

• Manage digital platforms (Meta, Google, TikTok) and online listings (SGCarmart, Carousell) to drive leads and visibility

• Develop marketing content including copywriting, visuals, and multimedia assets

• Monitor campaign performance (CPL, ROAS, leads, ROI) and prepare regular reports

• Coordinate roadshows, car launches, and showroom events

• Ensure consistent brand positioning across all marketing channels and touchpoints

• Work closely with sales teams to drive lead generation and showroom traffic

• Liaise with external agencies, media partners, and vendors for campaign execution

• Conduct market research and track competitor activities to optimize strategies

Job Requirements

• Diploma or Degree in Marketing, Business, Communications, or related field

• 1–3 years of relevant experience, preferably in automotive or retail industries

• Strong understanding of digital marketing and social media platforms

• Good communication and interpersonal skills

• Ability to work in a fast-paced and sales-oriented environment

• Proficient in Microsoft Office applications

• Work Permit available for suitable candidates.

Preferred Qualifications

• Experience in automotive marketing or dealership environment

• Familiarity with CRM systems and lead management tools

• Basic design, photography, or videography skills

• Experience with paid digital advertising (e.g., Facebook Ads, Google Ads)