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Description
- Evaluate and optimize marketing and pricing strategies to improve performance and ROI.
- Analyze market trends, customer behavior, and competitor activity to prepare accurate forecasts.
- Increase brand awareness and grow market share across target segments.
- Coordinate marketing strategies with the sales, finance, public relations, and production teams.
- Develop and manage the marketing department’s annual budget.
- Oversee branding initiatives, advertising efforts, and promotional campaigns.
- Lead, mentor, and manage the marketing team to achieve departmental goals.
- Prepare and present detailed quarterly and annual reports to senior management.
- Represent the brand at trade shows and key industry-related events.
- Stay up to date with the latest marketing trends, technologies, and best practices.