Brand Marketing Manager (Jurong Area; FMCG Industry)

We offer an innovative and dynamic environment where you can make a tangible impact in the FMCG industry. Join us and help shape the future of our brand while driving growth across multiple sales channels.

Key Responsibilities:

Brand Management:

• Collaborate in developing and executing brand strategies to enhance brand equity and positioning across all sales channels.


• Ensure consistent brand messaging and alignment with the company’s mission and values across all sales channels and distribution platforms.


• Partner with cross-functional teams ( sales, customer service & etc) to deliver cohesive, compelling brand experiences.


• Conduct regular competitor analysis and market research to track industry trends and consumer preferences.


• Assist in organizing brand events, activations, and sponsorships to drive brand visibility and engagement.

Marketing Strategy and Campaign Management:

• Develop and implement integrated marketing campaigns across digital, traditional media, and point-of-sale channels, tailored to specific sales platforms.


• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies to improve performance across all channels.


• Coordinate with external agencies, media partners, and influencers to create impactful marketing initiatives.


• Create compelling marketing materials (brochures, digital assets, product packaging & etc) optimized for various platforms.


• Manage partnerships with key influencers, thought leaders, and brand ambassadors to extend brand reach and engagement.

Sales Channel Support and Optimization:

• Work closely with the sales team to ensure marketing initiatives effectively support the various platforms.


• Collaborate with retail sector counterparts to design and implement in-store promotions and campaigns that drive foot traffic and sales.


• Analyze sales performance data across channels, offering actionable insights for continuous improvement.


• Identify and explore new sales channels and distribution opportunities to increase market share.

Content Creation and Management:

• Lead content creation for websites, social media platforms and etc to ensure alignment with sales strategies for each channel.


• Manage social media content calendars, ensuring consistent engagement and driving sales across multiple platforms.


• Coordinate photo/video shoots for brand campaigns, product launches, and digital marketing content.

Digital Marketing

• Oversee the company’s digital presence, ensuring alignment with sales objectives across various platforms.


• Implement SEO and SEM strategies to drive traffic and improve visibility across online sales channels.


• Track and report on KPIs for digital marketing, focusing on sales performance across various platforms.

Requirements:

• Proven experience in brand management and digital marketing, preferably within the FMCG industry.


• Strong understanding of digital marketing tools (Google Analytics, social media platforms, email marketing software).


• Excellent written and verbal communication skills, with the ability to create compelling narratives for various platforms.


• Project management skills, with the ability to handle multiple campaigns across different sales channels.


• Creative thinking, problem-solving skills, and exceptional attention to detail.


• Proficiency in graphic design tools is a plus.