Brand Marketing Manager

About the role

We are looking for a dynamic, commercially driven and hands-on Brand Marketing Manager to lead the development and execution of our brand and marketing strategies across Singapore and selected international markets. The successful candidate will be responsible for strengthening brand positioning, driving consumer awareness, supporting product launches and developing integrated marketing campaigns across Modern Trade, E-commerce, HORECA, Travel Retail and international markets. This is a highly hands-on role suited to someone who enjoys working in a fast-paced FMCG environment and can translate brand strategy into effective, measurable commercial activities.

Key responsibilities

• Develop and implement annual brand and marketing strategies aligned with company business objectives

• Strengthen brand positioning, identity, communication and overall brand equity

• Plan and execute integrated ATL, BTL, digital and in-store marketing campaigns

• Lead marketing activities for new product launches, from concept development through to market execution

• Develop and manage the brand's digital marketing strategy across relevant platforms

• Develop channel-specific marketing strategies for Modern Trade, HORECA, E-commerce and Travel Retail

• Support brand development and marketing activities across selected overseas markets

• Prepare and manage the annual marketing budget and track marketing expenditure

• Work closely with Sales, Business Development, Operations, R&D, Production and Finance teams

• Establish KPIs for campaigns and monitor performance, including sales uplift, ROI, consumer engagement and brand awareness

About you

• Diploma or Bachelor's Degree in Marketing, Business, Communications or a related discipline

• 5–8 years of relevant FMCG brand marketing experience, preferably in Food & Beverage, Coffee, Consumer Goods or Retail

• Strong understanding of brand management, consumer marketing and trade marketing

• Experience in launching and managing FMCG brands and products

• Strong knowledge of digital marketing, social media and e-commerce

• Experience managing marketing agencies, suppliers and external partners

• Strong commercial awareness with the ability to connect marketing activities to sales results

• Excellent communication, presentation and project management skills

• Strong analytical and problem-solving abilities

• Able to work independently in a fast-paced and entrepreneurial environment