Brand Product Executive
ZENEX TECHNOLOGIES PTE. LTD.
Description
Brand Product Executive – Logistics Business Unit
Company: Zenex Technologies Pte Ltd
Position Summary
The Brand Product Executive is responsible for managing, positioning, and commercializing customer products within Zenex's logistics and fulfilment ecosystem. The role acts as the bridge between storage/warehouse customers, e-commerce platforms, digital marketing channels, and internal operations teams to drive product visibility, sales growth, and fulfilment efficiency.
The executive will work closely with logistics customers to understand their products, develop digital product strategies, onboard products onto e-commerce marketplaces, optimize product listings, and coordinate fulfilment activities from warehouse to customer delivery.
Key Responsibilities
1. Product Mapping & Portfolio Management
Conduct product discovery sessions with warehouse and storage customers.
Analyse customer product portfolios, specifications, pricing structures, and market positioning.
Categorise products according to industry, target market, sales channels, and fulfilment requirements.
Maintain product master data, SKU information, product attributes, and digital catalogues.
Develop product positioning strategies to improve online marketability.
Deliverables
Product Catalogue Database
SKU Master List
Product Positioning Reports
Product Launch Plans
2. E-Commerce Marketplace Management
Manage onboarding and maintenance of products across e-commerce platforms.
Create and optimize product listings.
Monitor marketplace compliance requirements.
Coordinate promotions, campaigns, vouchers, and sales events.
Analyse product performance and recommend improvements.
Platforms
Shopee
Lazada
Customer-owned websites
B2B procurement portals
Deliverables
Product Listings
Marketplace Reports
Campaign Performance Reports
3. Digital Sales & Marketing Coordination
Work with internal marketing teams and customers to develop digital sales campaigns.
Coordinate content creation for product promotions.
Develop product landing pages and digital catalogues.
Monitor digital campaign effectiveness and ROI.
Support lead generation and conversion activities.
Deliverables
Product Marketing Calendar
Campaign Reports
Monthly Sales Analysis
4. Customer Relationship Management
Act as primary liaison for assigned logistics and storage customers.
Conduct regular business review meetings.
Gather customer feedback and identify growth opportunities.
Recommend suitable sales channels and marketing strategies.
Ensure customer satisfaction and retention.
Deliverables
Customer Account Plans
Monthly Review Reports
Opportunity Pipeline Reports
5. Warehouse & Fulfilment Coordination
Coordinate with warehouse operations regarding inventory availability.
Ensure product information aligns with warehouse inventory records.
Monitor stock movement and replenishment requirements.
Work with fulfilment teams to support promotional campaigns.
Coordinate new product onboarding into warehouse systems.
Deliverables
Inventory Visibility Reports
Product Onboarding Checklist
Fulfilment Readiness Reports
6. Market Research & Product Intelligence
Monitor competitor products and pricing.
Analyse market demand and customer buying behaviour.
Identify trending products suitable for digital selling.
Recommend product bundling and upselling opportunities.
Deliverables
Market Intelligence Reports
Competitor Analysis Reports
Product Growth Recommendations
7. Data Analytics & Reporting
Monitor product performance metrics.
Track sales, conversion rates, inventory turnover, and customer engagement.
Prepare weekly and monthly management reports.
Provide actionable recommendations to improve performance.
KPI Metrics
Revenue Generated
Number of Products Onboarded
Product Listing Accuracy
Marketplace Sales Growth
Customer Retention Rate
Campaign ROI
Inventory Turnover Rate
Customer Satisfaction Score
Internal Collaboration
The Brand Product Executive shall work closely with:
Department
Responsibility
Logistics Operations
Inventory and fulfilment coordination
Warehouse Team
Stock management and product onboarding
Digital Marketing
Campaign execution and branding
Sales Team
Lead generation and account growth
Customer Service
Customer feedback management
Technology Team
E-commerce integration and automation
Finance
Pricing and profitability analysis
Required Competencies
Technical Skills
E-commerce platform management
Product merchandising
Digital marketing fundamentals
Inventory and fulfilment knowledge
CRM systems
Marketplace analytics
Microsoft Excel and Power BI
Business Skills
Product management
Customer relationship management
Account servicing
Commercial negotiation
Data analysis
Project coordination
This role effectively functions as a Product Commercialisation & Digital Marketplace Executive, helping warehouse customers transform stored inventory into active online sales channels while generating additional logistics and fulfilment revenue for Zenex Technologies.