Brand Strategist

Who Are We?

We are a property education company that aims to create a community that connects investors who would like to grow their wealth through real estate. We provide online and offline education in real estate investment and teach our community how they can best optimize their portfolio to achieve their financial goals. As Singapore’s top real estate investor community, we strive to equip our community with data-driven insights to help them make informed investment decisions and build thriving portfolios.

About the Role

We are looking for a Brand Strategist (Content Creation & Growth) who goes beyond content creation.

This role is for someone who:

• Thinks strategically about what the brand should say

• Understands what actually drives online engagement and conversions

• Is excited to test, learn, and refine content across organic and paid channels

You will play a key role in shaping how I Quadrant communicates across social, ads, and campaigns.

• Develop and evolve I Quadrant’s brand positioning across platforms

• Translate complex property concepts into clear, human, and relatable messaging

• Ensure consistency in tone: calm, grounded, and trustworthy (never hype-driven)
  

• Plan and execute content across Instagram, TikTok, and YouTube — including statics, videos, and shoots

• Manage content calendars and publishing workflows

• Create and refine content — including captions, scripts, and talking points

• Oversee creative direction to ensure visual and message consistency
  

• Collaborate with the performance marketing team to develop and test ad creatives and messaging angles

• Analyse content and ad performance across key metrics (engagement, leads, conversions)

• Identify patterns and optimise content based on data and insights
  

• Work closely with Head of Departments, performance marketing, and creative teams to translate ideas into effective content

• Align brand storytelling with lead generation goals
  

• Take ownership of content calendars and campaign timelines

• Manage shoots, launches, and content pipelines independently

• Drive projects from concept, execution to optimisation
  

Job Requirements:

• 3–5 years of experience in social media, content creation, or digital marketing

• Strong understanding of social media platforms (Instagram, TikTok, YouTube, LinkedIn) and current content trends

• Ability to create content end-to-end — from ideation to scripting, filming, and publishing

• Proficiency in basic photo and video editing tools (e.g. CapCut, Premiere Pro, Photoshop, Illustrator)

• Proficient copywriting for short-form content (hooks, captions, scripts)

• Good understanding of content performance metrics (impressions, engagement, reach, conversions)

• Ability to analyse content performance and apply insights to improve results

• Strong communication and collaboration skills across teams

• Able to work independently, manage multiple projects, and meet deadlines
  
  

Bonus (Nice to Have)

• Experience with paid ads (Meta, YouTube, Google)

• Basic understanding of performance metrics (CTR, CPL, conversions)

• Familiarity with Singapore audience psychology and cultural nuances

• Interest in personal finance, investing, or education-based brands