Brand Success Manager

Role Overview

The Brand Success Manager is responsible for ensuring that brands onboarded onto the LocStoc platform achieve meaningful commercial outcomes after go-live. This role owns post-onboarding execution, performance optimisation, and brand retention.

The Brand Success Manager works across platform operations, in-store execution, creative deployment, and performance analysis to turn brand presence into product movement, insight, and renewal readiness.

Key Responsibilities

Brand Onboarding & Readiness

• Take ownership of brands after contract signing and go-live

• Ensure shelf modules, planograms, and in-store execution are properly set up

• Coordinate with local teams to maintain display quality and compliance

• Validate that pricing, SKU selection, and positioning are appropriate for the market

Official Brand Store & Platform Execution

• Own the quality and performance of each Brand’s Official Store on the LocStoc Shopping App

• Ensure listings are complete, accurate, and optimised for discovery and conversion

• Structure store layouts, hero SKUs, bundles, and promotions

• Coordinate voucher, bundles, and platform activation mechanics

• Refresh store presentation based on performance insights

Market Intelligence & Brand Advisory

• Provide pre-onboarding category insights and market context to support brand decisions

• Monitor category trends, pricing dynamics, and consumer behaviour

• Translate performance data into clear, actionable insights for brands

• Prepare monthly performance updates and renewal readiness summaries

Performance Advisory & Activation Interventions

• Monitor brand and SKU performance against agreed baselines

• Diagnose underperformance across shelf execution, platform visibility, pricing, creative, and demand signals

• Provide clear, data-backed advisory on corrective actions

• Recommend and coordinate in-platform activation levers including product bundling, vouchers, promotional placement, mechanics, and store layout adjustments

• Recommend and coordinate out-of-platform activation initiatives including in-store demos, sampling, retail staff briefing, influencer seeding, content collaborations, and offline events

• Work with internal teams and brand stakeholders to execute approved interventions

• Track impact of interventions and adjust strategies based on results

• Clearly communicate what actions were taken, why they were taken, and what outcomes were achieved

Creative, Media & Visual Deployment

• Coordinate artwork, visuals, and creative assets for shelves, app listings, and promotions

• Advise brands on appropriate creative formats, messaging, and rotation cycles

• Manage creative deployment timelines and refresh schedules

• Ensure consistency between in-store visuals, in-platform visuals, and external brand messaging

Professional Experience & Skills

·       3–7 years’ experience in retail merchandising, retail management, product marketing, or commercial brand operations

·       Hands-on experience managing product performance across pricing, promotion, and distribution within physical retail environments

·       Strong understanding of retail merchandising fundamentals including assortment planning, shelf optimisation, planograms, and in-store execution standards

·       Experience overseeing sell-through performance, inventory considerations, and forecasting implications in retail contexts

·       Ability to assess pricing structures, margin implications, and promotional mechanics when recommending activation strategies

·       Experience supporting product launches, promotions, or activation initiatives with a clear focus on commercial outcomes and ROI

·       Comfortable diagnosing underperforming products and implementing corrective actions across merchandising, pricing, creative, and promotion

·       Experience coordinating creative assets and messaging across physical touchpoints such as shelves, signage, and in-store displays, with supporting digital assets where required

·       Strong ability to review business performance, identify trends, and translate data into clear, actionable recommendations for brands

·       Comfortable working cross-functionally with sales, operations, retail teams, and external partners to execute activation plans

·       Experience managing brand performance after go-live within a retail or multi-channel environment

·       Exposure to both frontline retail execution and brand-side decision making

·       Familiarity with retail staff engagement, briefing, and in-store activation practices

·       Experience supporting brand renewals, extensions, or scope expansion discussions based on performance outcomes

·       Strong understanding of Southeast Asian consumer behaviour, retail dynamics, and on-the-ground market realities

·       Structured, disciplined working style with strong follow-through and accountability

Defining Success in the Role

Success in the Brand Success Manager role is defined by measurable improvement in brand performance, quality of execution, and retention outcomes after go-live, as demonstrated by the manager’s ability to improve results, protect platform credibility, and earn brand trust through disciplined execution.

A successful Brand Success Manager will:

• Ensure brands move beyond passive presence to achieve consistent product movement

• Demonstrate clear improvement in sell-through versus agreed post-launch baselines

• Actively diagnose underperformance and implement corrective actions in a timely manner

• Work with local team to maintain high standards of shelf execution, store presentation, and creative deployment

• Provide brands with clear, data-backed insights into what is working and what is not

• Translate insights into practical in-platform and out-of-platform activation actions

• Build brand confidence through structured reporting, transparency, and follow-through

• Support renewals with evidence-based performance narratives rather than assumptions

• Contribute to improved brand retention, longer contract durations, and expanded scope over time

About LocStoc

LocStoc bridges physical retail and ecommerce through connected smart shelves deployed in real stores. Brands gain controlled, data driven market presence while retailers and consumers benefit from a unified phygital shopping experience.

LocStoc operates across Southeast Asia with its headquarters in Singapore.