Business Development and Marketing Executive

We are looking for a passionate individual looking to broaden their marketing and business development knowledge in the retail industry.

As a Business Development and Marketing Executive, you will be involved in fostering close relationships with shopping malls, departmental stores, and external brand partners for cross-marketing and collaborations to drive brand awareness and traffic to OSIM’s retail network. You will also play a key role in supporting islandwide marketing activations to amplify brand presence and customer engagement. Not only will you be able to broaden your professional network, but you can also grasp the fundamentals of marketing, branding, and product positioning concepts, and learn to execute marketing strategies to drive conversions and support the retail Sales Team.

Job Responsibilities  

• Build and maintain relationships with shopping malls and departmental stores

• Identify and source good-fit brand partners to form strategic partnerships and cross-brand marketing initiatives

• Work closely with Sales Managers to increase marketing and product awareness by driving more traffic flow to retail outlets

• Coordinate closely with the Marketing team and in-house designer to publicize new launches, current and relevant marketing initiatives, and artwork onto shopping malls and departmental stores’ communication platforms (posters, social media, eDM, website, apps and in-mall advertising spaces)

• Deliver content and messaging that meets brand guidelines and standards

• Propose, track, and manage marketing promotions and initiatives for departmental stores, new outlet openings, selected outlets, and islandwide marketing activations

• Support the execution and coordination of islandwide marketing activations, including on-ground events, campaigns, and customer engagement activities

• Update / creation of product SKU codes / price promotion codes / price list in system for departmental stores

• Manage department sponsorship inventories and arrange deliveries to lucky draw winners

• Perform other ad-hoc duties as required

Job Requirements

• Diploma/Degree in Business Administration / Marketing, or equivalent

• Minimum 1 year of experience in related field is preferred

• Organized, resourceful, meticulous, and able to multi-task

• A strong team player with the ability to work in a fast-paced, dynamic environment

• Excellent written and verbal communication skills

• Excellent relationship building, collaboration and negotiation skills

• Proficient in Microsoft Office