Business Development Executive (Marketing)

Responsibilities:

• Planning and execution of creative campaigns and promotional activities in marketing that will promote recruitment numbers and productivity

• Conceptualization and production of digital and physical marketing collaterals on financial products and services

• Work with internal stakeholders and salesforce to align marketing strategies and activities

• Liaise across departments and with external parties to facilitate smooth execution of campaigns and projects according to deadlines

• Create digital outreach strategies that incorporate multiple forms of media including webinars, email, social media, paid search, SEO, SEM, GDN, banner ads and more

• Identify opportunities for participation in external events/trade shows, and provide support in planning and execution of internal and external events and customer outreach/engagement activities

• Conduct post-event analysis to track demand statistics for improving recruitment numbers and productivity

• Conduct market intelligence to keep the offerings competitive

Requirements:

• Bachelor’s Degree in Marketing or any relevant field

• 2 years of relevant and/or marketing communications experience is preferred, but entry-level candidates may apply

• Fluency in written and spoken English and Mandarin preferred to effectively communicate with Mandarin-speaking clients

• Good knowledge of website and marketing design best practices

• Adobe Photoshop, Adobe Illustrator, HTML and WordPress, SEO, Mailchimp, Google Analytics know-how preferred

• Traditional and digital marketing know-how, including SEM, GDN, Facebook preferred

• Certifications in CMFAS M1A, M5 and familiarity with stocks, financial products will be an advantage

• Motivated, able to take initiative and work independently, with an eye for design, knack for crafting messages and ability to think out of the box!

• Knowledge and proficiency in basic coding, AI adoption, and/or RPA are preferred and advantageous