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Business Development Executive

PULSE Digital Pte Ltd

Full Time Singapore Mid Level Competitive
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Description

The Role: Your Mission

We're looking for a "hunter" and a "connector." Your primary objective is to get our client's products into new hands, onto new shelves, and into new markets. You will be the driving force behind all partner-led growth, from digital and affiliate channels to traditional retail and international expansion.


This is a hands-on role for a self-starter who thrives on building relationships, negotiating deals, and seeing a direct impact from their work.


Key Responsibilities

1. Digital Partnerships (Influencers & Affiliates)



  • Identify, recruit, and onboard new, high-value affiliates and performance-based influencers to scale our client's reach.

  • Manage and nurture the existing portfolio of influencers and partners, optimizing for performance and ROI.

  • Negotiate commission structures, content deliverables, and long-term partnership agreements.


2. Retail & Offline Distribution



  • Develop and execute a comprehensive retail distribution strategy from the ground up.

  • Actively prospect, pitch, and secure listings with key retail buyers.

  • Your target channels include (but are not limited to):

    Pharmacies & Health Stores: (e.g., CVS, Walgreens, Whole Foods, GNC, local independent pharmacies)

    Supermarkets & Grocers: (e.g., Kroger, Albertsons, regional chains)

    Convenience & On-the-Go: (e.g., 7-Eleven, Circle K, petrol station chains)

    Niche & Boutique: (e.g., Gyms, wellness centers, spas)


3. Strategic Brand Collaborations



  • Source and secure strategic partnerships with complementary, non-competing brands (e.g., fitness apparel, healthy CPG, wellness apps, subscription boxes).

  • Develop creative co-marketing campaigns, product bundles, and giveaway opportunities to cross-promote audiences and drive new customer acquisition.


4. International Expansion



  • Research and identify promising new international markets for the supplement brand.

  • Develop and execute market-entry strategies, including identifying and vetting potential overseas distributors, e-commerce partners, and retail channels.

  • Manage relationships with international partners to ensure growth and brand integrity.


What We're Looking For

Required Experience & Skills:




  • Proven Experience: 3-5+ years in a Business Development, Sales, or Partnerships role.


  • Industry Relevance: Direct experience in the CPG (Consumer Packaged Goods), supplement, health/wellness, or FMCG industry is strongly preferred.


  • Retail Pitching: You must have demonstrable experience and success in pitching to retail buyers and securing shelf space. A pre-existing network of contacts in retail (pharmacy, grocery) is a massive plus.


  • Digital Savvy: Strong understanding of influencer and affiliate marketing ecosystems.


  • Master Negotiator: You are a confident and skilled negotiator who can close deals that are mutually beneficial.


  • Entrepreneurial Mindset: You are a self-starter, highly motivated, and thrive with autonomy. You see targets as a starting line, not a finish line.


  • Exceptional Communicator: You can craft a compelling pitch, build rapport quickly, and represent a brand with professionalism and passion.


Bonus Points:



  • Experience with international distribution or cross-border e-commerce.

  • A personal passion for the health, fitness, and wellness industry.


Why Join Us?



  • Direct Impact: This is not a cog-in-the-wheel role. You will be the primary driver of new revenue streams for a high-growth brand. Your wins are visible, celebrated, and critical.


  • Best of Both Worlds: Enjoy the fast-paced, creative culture of a media agency while operating as a key executive for a high-potential supplement brand.


  • Autonomy: We trust you to own your pipeline, manage your strategy, and get the job done.


  • Growth: This role offers significant opportunities for professional and financial growth, tied directly to your success.

About PULSE Digital Pte Ltd

Description pending