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Key Responsibilities
What We're Looking For
Why Join Us?
Description
The Role: Your Mission
We're looking for a "hunter" and a "connector." Your primary objective is to get our client's products into new hands, onto new shelves, and into new markets. You will be the driving force behind all partner-led growth, from digital and affiliate channels to traditional retail and international expansion.
This is a hands-on role for a self-starter who thrives on building relationships, negotiating deals, and seeing a direct impact from their work.
Key Responsibilities
1. Digital Partnerships (Influencers & Affiliates)
- Identify, recruit, and onboard new, high-value affiliates and performance-based influencers to scale our client's reach.
- Manage and nurture the existing portfolio of influencers and partners, optimizing for performance and ROI.
- Negotiate commission structures, content deliverables, and long-term partnership agreements.
2. Retail & Offline Distribution
- Develop and execute a comprehensive retail distribution strategy from the ground up.
- Actively prospect, pitch, and secure listings with key retail buyers.
- Your target channels include (but are not limited to):
Pharmacies & Health Stores: (e.g., CVS, Walgreens, Whole Foods, GNC, local independent pharmacies)
Supermarkets & Grocers: (e.g., Kroger, Albertsons, regional chains)
Convenience & On-the-Go: (e.g., 7-Eleven, Circle K, petrol station chains)
Niche & Boutique: (e.g., Gyms, wellness centers, spas)
3. Strategic Brand Collaborations
- Source and secure strategic partnerships with complementary, non-competing brands (e.g., fitness apparel, healthy CPG, wellness apps, subscription boxes).
- Develop creative co-marketing campaigns, product bundles, and giveaway opportunities to cross-promote audiences and drive new customer acquisition.
4. International Expansion
- Research and identify promising new international markets for the supplement brand.
- Develop and execute market-entry strategies, including identifying and vetting potential overseas distributors, e-commerce partners, and retail channels.
- Manage relationships with international partners to ensure growth and brand integrity.
What We're Looking For
Required Experience & Skills:
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Proven Experience: 3-5+ years in a Business Development, Sales, or Partnerships role. -
Industry Relevance: Direct experience in the CPG (Consumer Packaged Goods), supplement, health/wellness, or FMCG industry is strongly preferred. -
Retail Pitching: You must have demonstrable experience and success in pitching to retail buyers and securing shelf space. A pre-existing network of contacts in retail (pharmacy, grocery) is a massive plus. -
Digital Savvy: Strong understanding of influencer and affiliate marketing ecosystems. -
Master Negotiator: You are a confident and skilled negotiator who can close deals that are mutually beneficial. -
Entrepreneurial Mindset: You are a self-starter, highly motivated, and thrive with autonomy. You see targets as a starting line, not a finish line. -
Exceptional Communicator: You can craft a compelling pitch, build rapport quickly, and represent a brand with professionalism and passion.
Bonus Points:
- Experience with international distribution or cross-border e-commerce.
- A personal passion for the health, fitness, and wellness industry.
Why Join Us?
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Direct Impact: This is not a cog-in-the-wheel role. You will be the primary driver of new revenue streams for a high-growth brand. Your wins are visible, celebrated, and critical. -
Best of Both Worlds: Enjoy the fast-paced, creative culture of a media agency while operating as a key executive for a high-potential supplement brand. -
Autonomy: We trust you to own your pipeline, manage your strategy, and get the job done. -
Growth: This role offers significant opportunities for professional and financial growth, tied directly to your success.