Business Development Manager, Digital Business

• Develop and execute sales strategies to grow market presence and expand portfolio for B2B Learning eXperience Platform (LXP).

• Manage the full sales cycle from prospecting and client engagement to proposal preparation, quotation, negotiation, and closing.

• Build and maintain strong relationships with key accounts, providing ongoing account servicing and identifying opportunities for expansion.

• Be accountable for achieving sales targets.

• Drive awareness and uptake through roadshows, enterprise events, and direct engagement with enterprises.

• Work closely with the Marketing team and appointed agencies to conceptualise, brief, and execute impactful campaigns that drive traffic and conversions.

• Propose and manage creative assets, ensuring campaign effectiveness and alignment with brand guidelines.

• Collaborate with Brands & Communications to plan and deliver monthly social media content to build consistent awareness of LXP.

• Analyse sales funnel metrics and campaign performance data to recommend and implement optimizations.

• Provide regular reports and insights to management on sales performance and campaign ROI.

• Partner with internal tech teams to brief in campaign requirements, coordinate system enhancements, and manage change requests that support sales and customer experience.

• Manage customer enquiries, issues, and escalations from enterprises using the LXP app and website.

• Ensure a smooth and supportive learner journey to maximize satisfaction and retention.

Requirements:

• Minimum 5 years of experience in Learning & Development (L&D), continuing education, or a related domain

• At least 2 years of direct experience in partnership development.

• Proven ability to lead contract negotiation processes and manage contract lifecycle in collaboration with legal team.

• Strong project management and cross-functional collaboration skills; comfortable working across teams (Product, Tech, Marketing, Legal, Sales etc).

• Exceptional communication, stakeholder management, and interpersonal skills.

• Strong problem-solving ability with a results-oriented and strategic mindset.

• Platform or APP experience a bonus

• Ability to take ownership and drive partnership initiatives from proposal to execution.

• Comfortable in a fast-paced, dynamic environment and able to manage multiple projects simultaneously.

• Proficient in Microsoft Excel, PowerPoint and Deck presentation

• Experience in marketing and communications is a plus