Business Development & Marketing Executive

About the role

This role combines business development, sales, and marketing responsibilities. You will actively identify and pursue new business opportunities through cold calling, networking, social media outreach, and industry events. You will drive corporate sales during key festive seasons and prepare compelling business proposals for corporate clients with a focus on gifting solutions. You will also work closely with designers and internal teams on marketing collaterals, product launches, and premium gift development, while supporting joint promotional campaigns with external partners.

Key responsibilities

• Actively identify and pursue new business opportunities through cold calling, networking, social media outreach, and industry events

• Drive corporate sales during key festive seasons such as Chinese New Year, Rice Dumpling Festival, and Mid-Autumn Festival

• Prepare compelling business proposals and deliver confident sales pitches to corporate clients, with a focus on gifting solutions

• Follow up on inbound enquiries promptly and manage the full sales cycle from lead to close

• Build and nurture long-term relationships with existing corporate clients, vendor partners, and business collaborators

• Work with joint promotional campaign partners on maximizing value for stakeholders

• Work closely with designers and internal teams on marketing collaterals, product launches, packaging design, and premium gift development

• Support the conceptualisation and execution of joint promotional campaigns with external partners

• Conduct market research, competitive analysis, and sales trend analysis to identify emerging opportunities

• Collaborate cross-functionally with retail, operations, and product teams to deliver integrated marketing projects on time and on brief

About you

• Diploma or Degree in Marketing, Business, Communications or a related discipline

• Prior experience in the FMCG or retail industry is an advantage

• Strong sales and negotiation skills with a proven ability to close deals and manage client relationships

• Creative thinker who can wear a marketing hat — comfortable contributing ideas for campaigns, collaterals, and brand collaborations

• Excellent written and verbal communication skills — able to craft proposals, present confidently, and correspond professionally with external partners

• Comfortable working with designers and creative teams, with a good eye for brand consistency and visual communication

• Analytical mindset — able to interpret sales data, conduct market research, and translate findings into clear recommendations

• Resourceful, proactive, and self-motivated — able to identify opportunities without being told where to look

• Resilient and persuasive, with the confidence to cold call, pitch, and follow up persistently

• Detail-oriented and organised, with the ability to manage multiple projects and deadlines simultaneously