Business Partnership Associate

Here at Homage, we are on a mission to change the way people access and receive their homage-care. We’re a tech start-up using our smart technology to help our customers manage their care, the way they want it - recovering with grace, control & dignity.

So, what will be your part in our Mission?

As a Business Partnership Associate, you will drive new sales and account expansion, positioning Homage as a trusted supplier of Healthcare Care Professionals through various partnership delivery models. You will identify new and build on existing opportunities, build strong provider relationships, and ensure a seamless onboarding and partnership experience.

What will you do…

• Identify and secure new partnerships across home-based care, facility-based care, and medical escort services

• Build and manage a strong pipeline (target: 3+ qualified opportunities monthly)

• Conduct presentations and pitches to showcase Homage’s value proposition

• Negotiate and close service agreements, ensuring smooth onboarding

• Track sales activities through CRM systems for visibility and reporting

• Manage end-to-end onboarding for new partners

• Support platform adoption (Enterprise Web App & Partner Care App)

• Conduct onboarding and training sessions

• Proactively address early-stage operational issues

• Build strong, long-term relationships with partners

• Conduct regular account reviews and feedback sessions

• Identify growth opportunities and drive engagement

• Support incident management education and compliance

• Strengthen Homage’s positioning as a preferred partner

• Define workflows, SLAs, and partnership processes with internal teams

• Collaborate closely with Operations and Service Coordination teams to ensure high service fulfilment

• Manage and resolve operational challenges, including high-priority incidents

• Drive continuous improvement through partner and client feedback

• Work cross-functionally with Product, Engineering, and BI teams to enhance service delivery

• Stay updated on healthcare trends and regulatory developments

• Build relationships with key stakeholders (e.g. AIC, MOH, SSAs)

• Support expansion into new segments such as disability care and specialised services

• Any other tasks as assigned by team Manager

Skills & Experience you will need…

• Bachelor’s or Master’s degree in Business, Marketing, Sales, Healthcare Management, or a related field is advantageous

• 1–2 years of experience in Business Development, Sales, or Account Management (healthcare experience is a plus)

• Strong relationship-building skills and ability to navigate long sales cycles

• Consultative selling approach with the ability to understand and tailor solutions to partner needs

• Adaptable and comfortable in a fast-growing, tech-enabled environment

• Familiarity with Singapore’s community care funding models (e.g. HPC/HPC+, MET, Disability Support) is a plus, but not required

• Strong learning mindset and passion for caregiving and healthcare impact

• Experience with CRM tools (e.g. HubSpot, Salesforce) and data-driven reporting

Core Competencies & Skills

• MS Office / Google Suite (Excel, Word, PowerPoint)

• CRM platforms (HubSpot, Salesforce)

• Data visualisation tools (Tableau, Power BI)

• Marketing tools (Mailchimp, ActiveCampaign)

• Mission-driven & impact-oriented — passionate about improving community care

• Results-driven — accountable and focused on growth outcomes

• Adaptable & tech-savvy — quick to learn and navigate new tools

• Entrepreneurial mindset — proactive and thrives in a startup environment

• Strong communicator & collaborator — builds trust across diverse stakeholders

What's next?

We offer you the opportunity to be part of our success story!

Not only will you play a critical role in building a legacy in a start-up business but contribute to an organisation that truly makes a difference in the lives of many.

If you are excited by this opportunity and tick all the boxes, we would love to hear from you. For more information on Homage, visit www.homage.com

Homage is an Equal Opportunity Employer we’re committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day. We invite people of all backgrounds and identities to apply for this position and join the Homage Community.