Campaign Manager

As a Campaign Manager, you plan, manage and optimise multi-channel campaigns to deliver measurable results, using AI-enabled workflows to make reporting, optimisation and documentation faster and more consistent. You work with clients, client service and internal delivery teams to turn agreed strategies into clear plans and ensure campaigns are delivered on time, on brief and to KPI.

You advise on campaign strategy and new pitches, then lead the work from discovery and planning through activation, optimisation and reporting, devising tactics across the full marketing mix with a close eye on performance and ROI.

AI is an essential part of how you work – not as a technical specialist, but as a collaborative partner. You use AI with colleagues to structure information, co-create reports and proposals, and standardise shared outputs, improving collaboration, efficiency and the overall capability of the campaign team. The role requires strong expertise in insights, brand and digital marketing, plus a broad view across disciplines to inform sound strategic calls and support client and business growth.

KEY RESPONSIBILITIES:

Across all of these responsibilities, you are expected to use AI as a day-to-day collaborator – to structure information, speed up shared deliverables, and improve the quality and consistency of work across the team.

Campaign Planning and Strategy

•  Support the development and implementation of cross-channel campaign strategies that meet clients’ business and marketing objectives.


• Use AI tools, where appropriate, to explore scenarios and structure plans from notes and inputs so they can be quickly refined with the team.


• Translate agreed strategies into practical media and channel plans for platforms such as LinkedIn, Google Ads, Meta, email/MA and relevant APAC/China channels.


• Interpret campaign metrics and help shape data-driven approaches and simple test roadmaps (audiences, creative, keywords) to achieve client objectives.


• Monitor trends, platform changes and competitor activity – particularly in Asia and China – and feed relevant insights into plans.

Campaign Management, Optimisation and reporting 

• Manage campaign timelines, budgets and resources to ensure activity is delivered on time, on brief and to KPI.


• Set up, QA and manage campaigns across platforms (e.g. LinkedIn, Instagram, Google Ads, email/MA), ensuring correct tracking, targeting and naming conventions.


• Monitor performance regularly and lead optimisation recommendations within agreed guardrails (e.g. bid/budget adjustments, audience refinements, creative rotation, keyword changes).


• Prepare clear campaign reports and insights for clients, using AI to support data consolidation, chart selection and first-draft narratives, while you ensure accuracy, clarity and relevance.


• Use data to optimise campaigns and improve results, escalating complex or higher-risk decisions (e.g. major budget or structural changes) to the Head of Campaign as needed.


• Stay up to date on industry trends, platform changes and AI use cases that can enhance campaign performance and efficiency.

Client Service Team Communication 

• Build strong working relationships with the Singapore client service team and maintain open, transparent communication.


• Act as a credible campaign partner, providing regular updates on performance, insights and next-step recommendations.


• Support the client service team in preparing for client meetings by supplying clear summaries, talking points and suggested actions, using AI where helpful to structure and draft.


• Use AI to help prepare clear, consistent performance narratives that make it easier for client service and the wider team to present a unified view to clients.


• Address campaign-related questions and concerns in a timely and professional manner, and join client calls when needed to explain results, trade-offs and plans.

Team and Leadership 

• Champion AI-enabled ways of working - sharing prompts, templates and examples - so AI improves collaboration, speeds up shared deliverables and strengthens overall team performance.


• Develop an efficient and collaborative working relationship with designers, content writers, account managers and the wider campaign team.


• Help drive strategic implementation across projects and accounts by ensuring campaigns are well structured, documented and consistently optimised.


• Take ownership of assigned tasks through to completion, making effective use of AI and other tools to work smarter, not just harder.


• Provide light coaching and support to junior team members (e.g. Campaign Executives) on platforms, reporting and AI-assisted ways of working, helping to elevate the quality and efficiency of the wider team.

Requirements

Essential:

• Formal qualification in communications, marketing, journalism, business or equivalent.


• Experienced in a marketing or digital campaign role, ideally in B2B, with prior agency or consultancy experience and hands-on work in digital media.


• Experience using AI assistants (e.g. ChatGPT or equivalent) as part of day-to-day work – not in a technical way, but to co-create with colleagues, structure information, and draft/refine shared documents (reports, proposals, ad variants, WIP notes) to improve team and project efficiency.


• Fluency across marketing strategies, a strong understanding of the customer funnel, and the ability to optimise conversions at various stages.


• Strong working knowledge of performance KPIs (CPA, CPC, CPI, CPM, CTR, conversion rate and basic attribution) and how to use them to guide optimisation.


• Practical experience with online advertising platforms and analytics tools (e.g. LinkedIn Ads, Google Ads, Meta, GA4, marketing automation/CRM).


• Knowledge of creating and running email workflows and campaigns across platforms such as HubSpot, Mailchimp, etc.


• Excellent verbal and written communication skills, with the ability to present well externally in a consultative, client-facing environment.


• Strong listening, questioning and critical-thinking skills, with confidence to challenge and refine briefs or plans where needed.


• Ability to work collaboratively in a cross-functional team and build positive relationships across offices.


• Strong organisation and implementation skills, high attention to detail, and the ability to manage multiple projects smoothly and thoroughly.


• Confident, proactive and self-motivated, with a growth mindset and a desire to stay abreast of marketing, digital and AI-related trends.

Desirable:

• Understanding of B2B marketing and communications, including account-based approaches.


• Agency and client-facing experience across multiple markets, especially within Asia/China.


• Familiarity with martech infrastructure and reporting tools.


• Database management experience.


• Calm under pressure and comfortable working across offices and time zones.

To apply for this role, please follow our online application process and submit a CV and cover letter.

Closing date for applications: 7th May 2026 at 1700